Migrate Your WhatsApp Conversations

Converge Team

• Updated March 12, 2026

Step-by-step guide to moving your WhatsApp Business conversations and contacts from Groove to a new platform.

Adding WhatsApp When Switching from Groove

Groove does not support WhatsApp on any plan. There are no WhatsApp integrations, no WhatsApp Business API connections, and no messaging app channels in Groove's shared inbox. This means migrating from Groove to a platform with WhatsApp support is a net-new channel addition — not a migration of existing data.

Why This Matters

WhatsApp has over 2 billion monthly active users and is the preferred business communication channel in many markets — especially Latin America, Southeast Asia, Europe, and parts of Africa. If your customers already message you on WhatsApp (or try to), Groove simply can't handle those conversations. Switching to a platform with native WhatsApp support opens a channel your team couldn't use before.

What You Need Before Connecting WhatsApp

To connect WhatsApp Business API to any platform, you need: a Meta Business Account (sign up at business.facebook.com), a phone number dedicated to WhatsApp Business (can't be the same number used for regular WhatsApp), and business verification through Meta. If you already have a WhatsApp Business Account from other usage, you can connect the same number to your new platform via OAuth.

Connecting WhatsApp to Your New Platform

Most modern platforms use Meta's embedded signup or OAuth flow for WhatsApp Business API connections. The process typically takes 5–10 minutes: authorize the connection through your Meta Business Manager, select the phone number, and the platform handles webhook registration. Once connected, incoming WhatsApp messages appear in your unified inbox alongside email, chat, and social channels.

WhatsApp Template Messages

WhatsApp Business API uses template messages for initiating conversations with customers (e.g., order confirmations, shipping updates). Templates must be approved by Meta before use. Since Groove never had WhatsApp, you'll create these templates fresh. Your new platform should provide tools for managing and submitting templates for approval.

Reply-Only vs Proactive Messaging

Some platforms support WhatsApp in reply-only mode — you respond to customer-initiated conversations but don't initiate outbound campaigns. Others allow proactive template-based outreach. Check your new platform's WhatsApp capabilities to understand what's available and plan your customer communication strategy accordingly.

Opportunity: Adding WhatsApp when switching from Groove is purely additive — there's no data to migrate, no connections to disconnect. You gain a new high-impact channel from day one on your new platform.