Groove

groovehq.com
Customer Support TicketingLive ChatKnowledge BaseShared InboxAnalytics

Groove is simple help desk software for small businesses. Best suited for small teams focused on email-based customer support. Known for its simple, user-friendly help desk interface.

Converge
Converge Team ·
Pricing Breakdown

Groove offers 3 pricing plans, ranging from $12/user/mo to $50/user/mo. Groove uses per-agent pricing starting at $25/agent/month for Plus (Annual billing required). Additional costs for add-ons and premium features may apply beyond the base plan price.

Groove Key Features

Shared inbox
Knowledge base
Live chat widget
Email integration
Ticket management
Reporting and analytics

Groove Plans & Pricing

What each tier includes and costs

Standard
2 shared inboxes · 1 knowledge base · Email management
$12/user/mo Annual billing required, up to 25 users max
Pro
25 shared inboxes · 5 knowledge bases · Enterprise security
$50/user/mo Annual billing required

Cost by Team Size

Estimated costs on Groove's Plus

Groove charges per agent. Below are total costs for different team sizes on the Plus plan. Note: Annual billing required.

3 agents
Groove: $75/mo · $900/yr
$49/mo Converge flat
5 agents
Groove: $125/mo · $1,500/yr
$49/mo Converge flat
10 agents
Groove: $250/mo · $3,000/yr
$49/mo Converge flat
15 agents
Groove: $375/mo · $4,500/yr
$49/mo Converge flat

Hidden Costs & Additional Fees

What you may pay beyond the listed price

The base plan price is the starting point. These are documented additional costs and considerations reported by users and found in Groove's pricing details.

Standard
Annual billing required, up to 25 users max
Plus
Annual billing required
Pro
Annual billing required
Per-agent pricing gets expensive

Groove Pricing Model

How the pricing works

Groove uses per-agent pricing, meaning costs increase for every team member who needs access to the platform.

What this means in practice

  • Total cost scales linearly with team size
  • Adding seasonal or part-time agents increases the bill
  • Different tiers gate features behind higher per-agent prices
  • Annual billing is typically required for advertised rates

Annual billing required

Groove vs Alternatives

How pricing compares in the same category

Zendesk Per seat
From$115/seat/mo
Freshdesk Per seat
From$79/seat/mo
Intercom Per seat
From$85/seat/mo
Help Scout Per seat
From$45/seat/mo
Converge Flat rate · Up to 15 agents
$49/mo flat

Prices shown are starting prices. Actual costs vary based on team size, selected tier, and add-ons.

Is Groove Worth the Price?

An honest evaluation

Groove's core strength is simple, user-friendly help desk interface. It is best suited for Small teams focused on email-based customer support.

Strengths

  • Clean, intuitive interface
  • Good email management
  • Solid knowledge base features
  • Responsive customer support

Drawbacks

  • Per-agent pricing gets expensive
  • Limited social media integration
  • Basic live chat functionality
  • No WhatsApp or messaging app support

Bottom line: Groove delivers strong value for teams that need small business help desk. For smaller teams (under 15 people) that primarily need messaging across WhatsApp, Telegram, Discord, and other channels, a flat-rate alternative like Converge ($49/month) may be more cost-effective.

Frequently Asked Questions

Groove pricing starts at From $25/seat/mo. Plans range from Standard ($12/user/mo) to Pro ($50/user/mo). Pricing is per-agent, so total costs scale with team size.

No, Groove does not offer a permanent free plan. The lowest paid tier starts at From $25/seat/mo. Groove does offer a free trial for evaluation.

Groove's Standard plan includes: 2 shared inboxes, 1 knowledge base, Email management, Standard reporting. Note: Annual billing required, up to 25 users max. Higher tiers add more advanced features.

Yes, Groove's advertised prices typically require annual billing. Monthly billing is available at a higher rate.

Groove is best for Small teams focused on email-based customer support. Strengths include: Clean, intuitive interface; Good email management. Downsides: Per-agent pricing gets expensive; Limited social media integration. The value depends on your team size, required features, and budget.

Common additional costs include: Annual billing required, up to 25 users max. Annual billing required. Annual billing required.

Groove starts at From $25/seat/mo with per-agent pricing. Alternatives in the same category range from free tiers to $150+/agent/month. Flat-rate options like Converge ($49/month for up to 15 agents) can be more cost-effective for smaller teams.

Most Groove plans can be upgraded at any time. Downgrades and cancellations typically take effect at the end of the current billing cycle. Check Groove's terms of service for specific cancellation policies and whether mid-term changes are allowed.

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$49/month flat. Up to 15 agents. 14-day free trial, no credit card required.

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