Migrate Your WhatsApp Conversations

Converge Team

• Updated March 12, 2026

Step-by-step guide to moving your WhatsApp Business conversations and contacts from Groove HQ to a new platform.

Adding WhatsApp Support When Switching from Groove HQ

Groove HQ does not support WhatsApp at all — no native integration, no marketplace app, no API workaround. If you're switching from Groove to a platform with WhatsApp support, this is a pure channel addition rather than a migration.

Why Groove Doesn't Offer WhatsApp

Groove positions itself as an email-first help desk with basic live chat. Their integration library includes Shopify, Stripe, Slack, HubSpot, Salesforce, Trello, and Zapier — but no messaging platform integrations beyond Facebook Messenger and Instagram DMs. WhatsApp, Telegram, Discord, and SMS are absent from their supported channels.

Setting Up WhatsApp in Your New Platform

Since there's nothing to disconnect or migrate from Groove, you're starting fresh. You'll need a WhatsApp Business account linked to a phone number and a Meta Business Manager account. Most platforms use Meta's embedded signup OAuth flow — you authorize the connection, select your phone number, and you're live within 5 minutes.

What to Expect from WhatsApp Support

WhatsApp Business API follows specific rules: customers must initiate conversations (you cannot cold-message them), and you have a 24-hour reply window after their last message. Outside that window, you can only send pre-approved template messages. Your new platform should handle this automatically — incoming messages appear in your unified inbox, and you reply just like any other conversation.

Preparing Your Team

If your team has only used email support in Groove, WhatsApp conversations feel different. Customers expect faster response times (minutes, not hours) and shorter, more conversational messages. Train your team on the 24-hour reply window rule and set up auto-replies for when agents are offline to manage customer expectations.

Opportunity: Adding WhatsApp as a support channel often increases customer engagement significantly, especially for B2C businesses and teams serving customers in Latin America, Southeast Asia, Europe, and Africa where WhatsApp is the primary messaging app.