Groove vs Groove HQ
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | Groove HQ |
|---|---|---|
| Starting Price | From $25/seat/mo | From $20/seat/mo |
| Best For | Small teams focused on email-based customer support | Small businesses needing simple email-based customer support |
| Standout Feature | Simple, user-friendly help desk interface | Collision detection to prevent duplicate responses |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5 | 4.5 |
Despite similar names, Groove and Groove HQ are entirely different platforms serving distinct markets. Groove focuses on email-based customer support, while Groove HQ is a sales engagement and revenue operations platform.
This comparison clarifies their fundamental differences to prevent confusion between these unrelated tools.
Feature Comparison
Groove provides shared inboxes, ticket management, knowledge base, and customer support workflows. It's designed for support teams handling customer inquiries and issues.
Groove HQ offers sales automation, email sequences, call tracking, and CRM integration. It focuses on sales prospecting, lead nurturing, and revenue generation activities.
These platforms serve completely different business functions - one for post-sale support, the other for pre-sale engagement.
Pricing Comparison
Groove charges $16/agent/month for support team members. Groove HQ starts at $12/user/month for sales team members.
The pricing reflects their different target users - Groove prices for support agents handling tickets, while Groove HQ prices for sales reps managing prospects.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Groove HQ
Pros
- ✓ Simple, clean interface
- ✓ Good for small teams
- ✓ Affordable entry-level pricing
Cons
- ✗ Limited advanced features
- ✗ No modern messaging integrations
- ✗ Basic automation capabilities
Verdict
Choose Groove for customer support and helpdesk needs. Choose Groove HQ for sales engagement, prospecting, and revenue operations.
Choose Groove if: You need customer support software, helpdesk functionality, or post-sale customer service tools.
Choose Groove HQ if: You need sales engagement tools, prospecting automation, or revenue operations capabilities.
For comprehensive customer communication beyond traditional support, Converge at $49/month flat rate offers modern messaging without per-agent limitations.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove comparisons and all Groove HQ comparisons.