Front vs Smooch (Sunshine Conversations)
Converge Team
Side-by-side comparison for 2026
| Feature | Front | Smooch (Sunshine Conversations) |
|---|---|---|
| Starting Price | From $79/seat/mo | From $115/seat/mo |
| Best For | Medium to large technology companies ($10M+ revenue) with complex customer service operations requiring advanced collaboration and automation | Existing Zendesk customers needing omnichannel messaging |
| Standout Feature | AI-powered collaboration platform that transforms shared inboxes into intelligent team workspaces with real-time suggested responses and automated workflows | Deep integration with Zendesk ecosystem |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.7/5 | 4.2 |
Front ($25-$105/seat) and Smooch ($19-$99/agent) are customer communication platforms with different approaches to team collaboration and messaging integration.
Feature Comparison
Front focuses on team-based email management, workflow automation, and internal collaboration tools. Smooch specializes in omnichannel messaging, conversation continuity across platforms, and developer-friendly APIs.
Pricing Comparison
Smooch's $19-$99/agent pricing provides competitive entry-level options. Front's $25-$105/seat pricing includes advanced collaboration features for growing teams.
Front
Pros
- ✓ Excellent team collaboration features with @mentions and internal comments
- ✓ Modern, intuitive interface familiar to email users
- ✓ Strong AI capabilities including real-time response suggestions
Cons
- ✗ Premium pricing that can be expensive for smaller teams
- ✗ Essential features locked behind higher-tier plans
- ✗ Single channel limitation on Starter plan
Smooch (Sunshine Conversations)
Pros
- ✓ Strong Zendesk integration
- ✓ Good channel coverage
- ✓ Mature platform
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Complex setup process
- ✗ Limited customization options
Verdict
Front offers superior team collaboration features with shared inbox management, while Smooch excels in multi-channel messaging and conversation routing.
Choose Front for email-centric team collaboration or Smooch for multi-channel messaging needs. Consider Converge at $49/mo flat rate for unified customer communication without per-agent costs.
Looking for more options? Browse all 750+ platform comparisons, or see all Front comparisons and all Smooch (Sunshine Conversations) comparisons.