Smooch (Sunshine Conversations)
Smooch (Sunshine Conversations) is omnichannel messaging platform by Zendesk. Best suited for existing Zendesk customers needing omnichannel messaging. Known for its deep integration with Zendesk ecosystem.
Smooch was an independent messaging API platform founded in 2015 that allowed developers to connect multiple chat channels — WhatsApp, Facebook Messenger, LINE, WeChat, Telegram, and others — into a single conversation thread. Zendesk acquired Smooch in 2019 and rebranded it as Sunshine Conversations, folding it into the Zendesk Suite as the underlying conversation orchestration layer. According to Zendesk's own documentation, Sunshine Conversations is now available exclusively as part of Zendesk Suite Professional ($115/agent/month) or higher — it cannot be purchased as a standalone product.
Converge is an independent customer support inbox at $49/month flat for up to 15 team members, with native connections to WhatsApp, Telegram, Discord, Instagram, Zalo, Messenger, Gmail, email, and an embeddable chat widget. Where Sunshine Conversations is an API middleware layer that requires Zendesk Suite as a prerequisite and developer resources to implement, Converge is a ready-to-use inbox product with a 14-day free trial, no credit card required, and no annual contract.
Smooch (Sunshine Conversations) Key Features
About Smooch (Sunshine Conversations)
Smooch (Sunshine Conversations) is a messaging APIs and communication infrastructure tool. Existing Zendesk customers needing omnichannel messaging.
Strengths
- Strong Zendesk integration
- Good channel coverage
- Mature platform
- Enterprise-grade security
Limitations
- Per-agent pricing gets expensive
- Complex setup process
- Limited customization options
- Requires Zendesk for full features
Smooch (Sunshine Conversations) Pricing
Other Messaging API Platforms to Consider
Looking for Customer Support Instead?
If you need a unified inbox for customer conversations across messaging platforms, Converge may be a good fit. It's a different category than Smooch (Sunshine Conversations), but businesses often use both types of tools together.
- ✓ Unified inbox for WhatsApp, Telegram, Messenger, Discord, Zalo
- ✓ $49/month flat rate, up to 15 team members
- ✓ Unlimited conversations, no per-seat fees
Smooch (Sunshine Conversations) is a messaging APIs and communication infrastructure tool. Converge is a customer support platform. They serve different purposes.