HubSpot Service Hub vs LiveChat
Converge Team
Side-by-side comparison for 2026
| Feature | HubSpot Service Hub | LiveChat |
|---|---|---|
| Starting Price | From $90/seat/mo | From $49/seat/mo |
| Best For | Mid to large enterprises already using HubSpot's ecosystem who need comprehensive customer service management with deep CRM integration | E-commerce teams needing visitor tracking with WhatsApp support |
| Standout Feature | Deep integration with HubSpot's full marketing, sales, and service ecosystem provides unmatched customer lifecycle visibility | Detailed visitor tracking with real-time website analytics |
| Free Plan | ✓ | ✗ |
| G2 Rating | 4.4/5 | 4.5/5 |
HubSpot Service Hub (free to $130/agent/month, G2 4.4/5) and LiveChat ($20-$149/agent/month, G2 4.5/5) serve different market segments in customer support. HubSpot offers a comprehensive service platform integrated with CRM and marketing tools, while LiveChat specializes in real-time chat with advanced automation features.
Your choice depends on whether you need an all-in-one business platform or a specialized chat solution with superior real-time capabilities.
Feature Comparison
HubSpot Service Hub provides a complete service ecosystem with ticketing system, knowledge base, customer feedback surveys, and seamless CRM integration. It excels at managing customer relationships across the entire lifecycle with detailed contact histories and automated workflows.
LiveChat focuses specifically on real-time communication with advanced chat routing, proactive chat invitations, and sophisticated visitor behavior tracking. Its strength lies in converting website visitors through targeted, automated chat interactions and detailed conversation analytics.
The fundamental difference is scope - HubSpot offers broader service management while LiveChat delivers deeper chat-specific functionality and customization options.
Pricing Comparison
HubSpot Service Hub starts free for basic ticketing and forms, then scales to $45/month for starter features, and up to $130/agent/month for advanced automation and reporting. The free tier is genuinely useful for small teams just starting with structured support.
LiveChat begins at $20/agent/month for essential chat features, rising to $149/agent/month for advanced automation and integrations. While more expensive at entry level, it provides specialized chat capabilities that HubSpot's general approach cannot match.
HubSpot Service Hub
Pros
- ✓ Seamless integration with HubSpot CRM and marketing tools
- ✓ Comprehensive automation and workflow capabilities
- ✓ Robust reporting and analytics features
Cons
- ✗ Expensive per-agent pricing model can become costly
- ✗ Complex setup and learning curve for new users
- ✗ Many advanced features locked behind higher-tier plans
LiveChat
Pros
- ✓ Excellent visitor tracking and analytics
- ✓ Strong integration ecosystem (200+ apps)
- ✓ Reliable WhatsApp Business API support
Cons
- ✗ Per-agent pricing model
- ✗ ChatBot automation is separate product
- ✗ No native Telegram or Zalo support
Verdict
Choose HubSpot Service Hub if you want integrated CRM, ticketing, and knowledge base features in one platform with existing HubSpot ecosystem usage. Choose LiveChat if you prioritize advanced chat automation, real-time visitor tracking, and specialized live chat features.
Choose HubSpot Service Hub if: You need integrated ticketing, knowledge base, and CRM functionality in one platform, especially if you already use other HubSpot tools for marketing or sales.
Choose LiveChat if: You prioritize advanced real-time chat features, visitor tracking, and specialized automation for converting website visitors into customers through live conversations.
For a streamlined alternative, consider Converge at $49/mo flat rate for up to 15 agents with essential chat and ticketing features without complex integrations.
Looking for more options? Browse all 750+ platform comparisons, or see all HubSpot Service Hub comparisons and all LiveChat comparisons.