Front vs Gorgias
Front is aI-powered collaboration platform that transforms shared inboxes into intelligent team workspaces. Best suited for medium to large technology companies ($10M+ revenue) with complex customer service operations requiring advanced collaboration and automation. Known for its aI-powered collaboration platform that transforms shared inboxes into intelligent team workspaces with real-time suggested responses and automated workflows.
Gorgias is ecommerce customer service platform with deep platform integrations. Best suited for ecommerce brands and online stores that need deep platform integrations and want to turn support conversations into sales opportunities. Known for its deep ecommerce integrations that allow agents to view orders, process refunds, and manage customer data without leaving the support platform.
Front GorgiasFront Professional costs $65/seat/month for a multi-channel collaborative inbox, while Gorgias Pro costs $360/month for 2,000 tickets with unlimited agents and deep Shopify integration — Front charges per seat for general collaboration, Gorgias charges per ticket for ecommerce order management. Front (G2: 4.7/5) is a collaborative inbox with @mentions, shared drafts, and real-time teamwork across email, SMS, social, chat, and Telegram. Gorgias (G2: 4.6/5) is an ecommerce platform with Shopify/BigCommerce/Magento integrations that embed order management into every support ticket.
These platforms serve different businesses: Front works for any team that needs collaborative email management (agencies, consulting, partnerships, VIP support). Gorgias works specifically for online stores where processing orders, refunds, and shipping is the core support workflow.
Front Key Features
Gorgias Key Features
Feature Comparison
Front provides cross-industry collaborative email with multi-channel support; Gorgias provides ecommerce order management embedded in support tickets — different tools for different business types. Front displays conversations from email, SMS, social media, Front Chat, and Telegram in a shared inbox. Internal comments, @mentions, and shared drafts enable teamwork. Up to 20 automation rules on Professional route and tag conversations. The 100+ integrations connect to CRMs and project tools.
Gorgias displays Shopify order data alongside every ticket: status, payment, tracking, customer lifetime value. Agents process refunds, apply discounts, and update shipping without leaving the ticket. The AI Agent ($1.50/interaction) handles "where is my order" and returns. Revenue statistics track support-driven sales.
Channel comparison: Front handles email, SMS, social media, Front Chat, and Telegram. Gorgias handles email, chat, Facebook, Instagram (including ad comments), SMS, and phone. Front adds Telegram; Gorgias adds phone. Gorgias lacks WhatsApp; Front has it via Meta with 20% admin fee. Neither supports Discord or Zalo.
Pricing Comparison
A 10-agent team on Front Professional costs $650/month regardless of volume, while Gorgias Pro costs $360/month for 2,000 tickets with unlimited agents — Gorgias is 45% cheaper and does not charge per seat. For ecommerce teams with 10+ agents, Gorgias's volume-based model is dramatically cheaper. Front's per-seat cost compounds: 15 agents = $975/month; 20 agents = $1,300/month. Gorgias Pro stays at $360/month for any team size.
For small teams (<5 agents): Front Professional = $325/month; Gorgias Basic ($60/month, 300 tickets) with unlimited agents = $60/month. Gorgias is 81% cheaper at small scale with unlimited agents. However, Gorgias ticket overages cost $0.40/ticket — 500 extra tickets add $200/month. Front has no volume cap.
Front Starter ($25/seat, single channel, 10-seat max) versus Gorgias Starter ($10/month, 50 tickets, 3 users) — both entry tiers are limited. Front Enterprise ($105/seat) includes AI; Gorgias Advanced ($900/month, 5,000 tickets) includes dedicated CSM.
Front Pricing
Gorgias Pricing
Front Strengths & Limitations
Strengths
- Excellent team collaboration features with @mentions and internal comments
- Modern, intuitive interface familiar to email users
- Strong AI capabilities including real-time response suggestions
- Comprehensive omnichannel support across all major platforms
Limitations
- Premium pricing that can be expensive for smaller teams
- Essential features locked behind higher-tier plans
- Single channel limitation on Starter plan
- Reported message delays in some cases
Gorgias Strengths & Limitations
Strengths
- Excellent ecommerce platform integrations with order management capabilities
- Powerful automation and AI features that reduce manual work
- Unified inbox that consolidates all customer communications
- No per-agent pricing model allows up to 15 team members
Limitations
- Pricing can become expensive for high-volume support teams
- Complex setup process for advanced automation rules
- Limited notification options for new tickets
- Primarily focused on ecommerce, less suitable for other industries
Verdict
Choose Front if your team collaborates on complex conversations across industries and channels. @mentions, internal comments, shared drafts, and assignment rules enable real-time teamwork. Professional at $65/seat handles email, SMS, social, Front Chat, and Telegram. Enterprise at $105/seat includes AI Copilot, Smart QA, CSAT, and unlimited automation.
Choose Gorgias if you run an ecommerce business on Shopify, BigCommerce, or Magento. Agents view full order history, process refunds, cancel orders, edit shipping, and create draft orders within tickets. Macros automate common responses using order variables. Revenue tracking attributes sales to support interactions. Ticket-volume pricing means unlimited agents — team size does not affect cost.
Gorgias is the right tool for ecommerce businesses where order management inside tickets is the core workflow and ticket-volume pricing fits the business model. Front is the right tool for cross-industry teams that need collaborative email management across multiple channels and value real-time teamwork on complex conversations.
For teams that need messaging-first support across WhatsApp, Telegram, Discord, and Zalo without per-seat or per-ticket pricing, Converge offers all channels at $49/month flat for up to 15 agents.
Looking for more options? Browse all platform comparisons, or see all Front comparisons and all Gorgias comparisons.
Frequently Asked Questions
Front is best for Medium to large technology companies ($10M+ revenue) with complex customer service operations requiring advanced collaboration and automation. Gorgias is best for Ecommerce brands and online stores that need deep platform integrations and want to turn support conversations into sales opportunities. Front's standout feature is AI-powered collaboration platform that transforms shared inboxes into intelligent team workspaces with real-time suggested responses and automated workflows, while Gorgias offers Deep ecommerce integrations that allow agents to view orders, process refunds, and manage customer data without leaving the support platform.
Front starts at From $79/seat/mo. Gorgias starts at From $360/mo. For flat-rate pricing, consider Converge at $49/month for up to 15 agents.
Front does not offer a free plan. Gorgias does not offer a free plan. Both are established platforms in the customer support space.
Front pros: Excellent team collaboration features with @mentions and internal comments; Modern, intuitive interface familiar to email users. Gorgias pros: Excellent ecommerce platform integrations with order management capabilities; Powerful automation and AI features that reduce manual work. Each platform has distinct strengths depending on your use case.
Choose Front for Medium to large technology companies ($10M+ revenue) with complex customer service operations requiring advanced collaboration and automation. Choose Gorgias for Ecommerce brands and online stores that need deep platform integrations and want to turn support conversations into sales opportunities. If you need messaging-first support with flat pricing, consider Converge as an alternative at $49/month for up to 15 agents.
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