Lead Scoring

Lead scoring assigns numerical values to leads based on their likelihood to convert. By analyzing behavior, engagement patterns, and demographic fit, lead scoring helps sales teams prioritize their efforts on prospects most likely to become customers.

Converge implements automatic behavioral lead scoring from the moment visitors land on your website. Every interaction - page views, time on site, return visits, high-intent actions - contributes to a lead score (0-100) that helps your team focus on the most promising opportunities.

Converge's lead scoring analyzes multiple signals to calculate scores:

• Page Views - Pricing pages (+30 points), feature pages, and documentation indicate interest
• Traffic Quality - UTM campaigns (+20 points), quality referrers (+15 points) suggest marketing-qualified leads
• Engagement Depth - Time on site, pages per session, and scroll depth show genuine interest
• Return Visits - Multiple sessions indicate sustained interest and buying consideration

Scores are calculated automatically and updated in real-time as visitor behavior changes.

Automatic Scoring
No manual configuration required. Lead scores are calculated automatically based on proven behavioral indicators of buying intent.

Real-Time Updates
Scores update instantly as visitors browse. A lead who just visited your pricing page shows their increased score immediately.

Score-Based Alerts
Configure notifications when leads cross score thresholds. Get alerted when warm leads become hot so you can engage at the right time.

Transparent Scoring
Understand why each lead has their score. View the specific actions and behaviors that contributed to their rating.

Prioritize Effectively
With limited time, focus on leads most likely to convert. Lead scoring ensures your best opportunities get attention first.

Engage at the Right Time
Score-based alerts notify you when leads show buying signals. Reach out when interest peaks, not when leads have gone cold.

Align Sales and Marketing
Objective lead scores create shared definitions of lead quality. Marketing knows what qualifies as a hot lead, and sales trusts the leads they receive.

Improve Conversion Rates
By focusing on high-scoring leads and engaging at optimal times, conversion rates improve. Quality over quantity leads to better sales outcomes.