Groove vs Hiver

Groove and Hiver both aim to simplify customer support but take fundamentally different approaches. Groove operates as a standalone platform with email-like interfaces, while Hiver transforms Gmail into a collaborative helpdesk.

The decision centers on whether you want a dedicated support platform or prefer enhancing your existing Gmail workflow.

Groove provides a complete support platform with shared inboxes, ticket management, and knowledge base. It works independently of your email provider with its own interface and workflows.

Hiver integrates directly into Gmail, adding collision detection, assignment features, and analytics without leaving the Gmail interface. It transforms Gmail into a collaborative workspace.

Hiver's Gmail-native approach means less training for Gmail users, while Groove offers more traditional helpdesk features and reporting capabilities.

Groove starts at $16/agent/month for full platform access. Hiver begins at $15/agent/month but requires Gmail for Workspace, adding Google's subscription costs.

When factoring in Google Workspace requirements, Hiver's total cost often exceeds Groove's standalone pricing, especially for smaller teams.

Choose Groove for a dedicated support platform with standalone functionality. Choose Hiver if your team lives in Gmail and wants to enhance it with helpdesk features.

Choose Groove if: You want a complete support platform, don't use Gmail for Workspace, or need advanced helpdesk features beyond email.

Choose Hiver if: Your team already uses Gmail for Workspace, prefers staying within familiar interfaces, and needs basic collaborative features.

For teams wanting modern support tools without Gmail dependency, Converge at $49/month flat rate offers contemporary messaging with no per-agent costs.