Migration Guide for Agencies
Converge Team
Part of the Sprinklr migration guide
How agencies managing multiple clients can migrate from Sprinklr to a more cost-effective platform.
Agency Migration from Sprinklr
Agencies on Sprinklr use the Customer-Workspace model, where each global brand (Customer) has multiple local divisions or regions (Workspaces). Agency users can navigate across client environments with tailored roles per workspace. Per-seat pricing across clients makes Sprinklr one of the most expensive options for agencies at scale.
Cost at Agency Scale
Sprinklr charges per seat regardless of how many client workspaces you manage. An agency with 10 agents on Sprinklr Service self-serve: 10 × $249 = $2,490/month ($29,880/year). On enterprise contracts, costs are even higher — minimum $35,000/year even for small agency setups. Agents can work across multiple client workspaces under one Sprinklr license, but each additional agent seat adds cost. With a flat-rate platform at $49/month (up to 15 agents) per client company, 5 client accounts cost $245/month total — a 90% reduction from self-serve Sprinklr.
Customer-Workspace vs Separate Accounts
Sprinklr's Customer-Workspace architecture lets agencies manage multiple brands from a single admin panel. Global Users have access across all workspaces with configurable roles per environment. When migrating, you have two choices: keep clients in a shared environment (if your new platform supports it) or set up each client as a separate company account. Separate accounts provide stronger data isolation — each client's conversations, contacts, and analytics are completely siloed with no cross-contamination risk.
Client-by-Client Migration Strategy
Migrate your smallest or most flexible client first. Set up their new account, connect their channels (website widget, WhatsApp, Messenger, Instagram), invite their dedicated agents, and run both platforms for 1-2 weeks. Once stable, move to the next client. This limits risk and lets your team learn the new platform on a low-stakes client before migrating enterprise accounts.
What Agencies Lose from Sprinklr
The main loss is unified cross-client admin: Sprinklr's Customer-Workspace model lets you manage all clients from one admin panel with cross-workspace reporting and Global User management. Separate accounts on other platforms mean logging into each client's account individually. You also lose Sprinklr's social listening, content publishing, and advanced analytics dashboards that aggregate data across brands. If you use Sprinklr for social media management alongside customer service, you'll need a separate publishing tool.
Agency ROI Reality Check
Sprinklr's commissioned Forrester study claims 327% ROI — but that's based on a composite Fortune 500 organization, not an agency. For agencies, the ROI calculation is simpler: does the per-seat cost justify what you can charge clients? If you're paying $249/seat/month and managing 5 client accounts, your tooling cost alone exceeds what many SMB clients pay for support. Switching to flat-rate platforms lets you keep more margin per client.
Note: Some agencies maintain Sprinklr for their largest enterprise clients who require the governance and compliance features, while switching smaller clients to flat-rate platforms. This hybrid approach reduces costs without losing Sprinklr's enterprise features where they're genuinely needed.
Need the full migration guide?
This page covers migration guide for agencies specifically. For the complete step-by-step migration process:
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