Groove vs Trengo
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | Trengo |
|---|---|---|
| Starting Price | From $25/seat/mo | From $299/mo |
| Best For | Small teams focused on email-based customer support | European businesses needing GDPR-compliant multi-channel support |
| Standout Feature | Simple, user-friendly help desk interface | Flowbot automation for WhatsApp and other channels |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5 | 4.4/5 |
Groove and Trengo both serve growing businesses but with different philosophies. Groove offers a streamlined helpdesk experience focused on simplicity and customer satisfaction, while Trengo emphasizes team collaboration alongside customer communication.
With Groove's impressive 4.5/5 G2 rating compared to Trengo's 4.4/5, both platforms deliver strong user satisfaction but through different approaches.
Feature Comparison
Groove excels in helpdesk simplicity with clean ticket management, knowledge base tools, and customer satisfaction tracking. It's designed for teams that want powerful support features without complexity or bloat.
Trengo combines customer support with internal team communication, offering unified inbox management, team chat, and multi-channel support. It's built for teams that need both customer service and internal collaboration tools.
The key distinction: Groove optimizes for customer support excellence, while Trengo optimizes for comprehensive team communication that includes customer support.
Pricing Comparison
Groove pricing ranges from $16-$56 per agent per month, offering good value for dedicated support teams. The per-agent model works well for small, focused support operations.
Trengo starts at $113/month with flat-rate pricing that becomes more economical for teams with 3+ members. When you factor in team collaboration features, Trengo provides broader functionality for the price.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Trengo
Pros
- ✓ Good WhatsApp support
- ✓ Flowbot automation
- ✓ Voice integration
Cons
- ✗ Expensive
- ✗ Conversation caps
- ✗ Complex pricing
Verdict
Choose Groove if you want a simple, elegant helpdesk focused purely on customer support. Choose Trengo if you need team collaboration features integrated with customer communication.
Choose Groove if: You want a focused, elegant helpdesk solution, have 1-2 dedicated support agents, and prioritize customer support over team collaboration.
Choose Trengo if: You need team communication features alongside customer support, have 3+ team members, and prefer flat-rate pricing predictability.
Alternative: Converge at $49/month flat offers customer communication with team features at a lower cost than both platforms, without per-agent limitations.
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