Crisp vs Smooch (Sunshine Conversations)
Converge Team
Side-by-side comparison for 2026
| Feature | Crisp | Smooch (Sunshine Conversations) |
|---|---|---|
| Starting Price | From $95/mo | From $115/seat/mo |
| Best For | SMBs wanting comprehensive messaging with AI chatbot automation and video support | Existing Zendesk customers needing omnichannel messaging |
| Standout Feature | MagicBrowse co-browsing and Hugo AI agent for automated customer conversations | Deep integration with Zendesk ecosystem |
| Free Plan | ✓ | ✗ |
| Pricing Model | Per workspace | Per seat |
Crisp and Smooch (now Sunshine Conversations) offer different approaches to customer messaging. Crisp provides customer support tools from $0-$295/workspace with a 4.5 G2 rating, while Smooch offers messaging API solutions from $19-$99/agent with a 4.2 G2 rating.
Crisp focuses on complete support platforms, while Smooch specializes in messaging APIs for omnichannel communication.
Feature Comparison
Crisp offers comprehensive customer support features including live chat, email, social media integration, ticketing, and knowledge base in a unified platform.
Smooch provides messaging APIs that enable businesses to integrate multiple communication channels (SMS, WhatsApp, Facebook, etc.) into their existing systems.
The choice depends on whether you need a ready-to-use platform or API-based messaging integration.
Pricing Comparison
Crisp's workspace-based pricing from $0-$295 offers predictable costs with features scaling across tiers.
Smooch's per-agent pricing from $19-$99 provides flexible scaling based on team size and messaging volume.
Crisp
Pros
- ✓ Broad feature set covering chat, video, CRM, and knowledge base
- ✓ Hugo AI agent for automated conversations
- ✓ MagicBrowse for co-browsing and video support
Cons
- ✗ AI capped at 50-500 uses/mo on lower plans
- ✗ Ticketing and customer portal locked behind $295/mo Plus plan
- ✗ No Discord or Zalo support
Smooch (Sunshine Conversations)
Pros
- ✓ Strong Zendesk integration
- ✓ Good channel coverage
- ✓ Mature platform
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Complex setup process
- ✗ Limited customization options
Verdict
Choose Crisp if you need a complete customer support platform. Choose Smooch if you need messaging API integration for omnichannel communication.
Choose Crisp if: You want a complete support platform without technical integration work.
Choose Smooch if: You need API-based messaging integration across multiple channels.
For a modern alternative, consider Converge at $49/month flat rate with no per-agent fees.
Looking for more options? Browse all 750+ platform comparisons, or see all Crisp comparisons and all Smooch (Sunshine Conversations) comparisons.
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