Crisp vs Smooch (Sunshine Conversations)
Crisp is all-in-one business messaging platform with AI support. Best suited for sMBs wanting comprehensive messaging with AI chatbot automation and video support. Known for its magicBrowse co-browsing and Hugo AI agent for automated customer conversations.
Smooch (Sunshine Conversations) is omnichannel messaging platform by Zendesk. Best suited for existing Zendesk customers needing omnichannel messaging. Known for its deep integration with Zendesk ecosystem.
Crisp Smooch (Sunshine Conversations)Crisp and Smooch (now Sunshine Conversations) offer different approaches to customer messaging. Crisp provides customer support tools from $0-$295/workspace with a 4.5 G2 rating, while Smooch offers messaging API solutions from $19-$99/agent with a 4.2 G2 rating.
Crisp focuses on complete support platforms, while Smooch specializes in messaging APIs for omnichannel communication.
What features does Crisp offer?
Crisp's feature set is built around its target customer base, a key differentiator against Smooch (Sunshine Conversations). It uses a per workspace pricing model starting at From $45/mo, a different approach from Smooch (Sunshine Conversations)'s per seat structure. The features split across channel coverage, automation depth, AI tooling, and team management. Converge ($49/month flat for up to 15 agents) covers all of these in its base subscription.
What features does Smooch (Sunshine Conversations) offer?
Smooch (Sunshine Conversations)'s feature set is built around its target customer base, a key differentiator against Crisp. It uses a per seat pricing model starting at From $55/seat/mo, a different approach from Crisp's per workspace structure. The features split across channel coverage, automation depth, AI tooling, and team management. Converge ($49/month flat for up to 15 agents) covers all of these in its base subscription.
How do Crisp and Smooch (Sunshine Conversations) compare on features?
Crisp and Smooch (Sunshine Conversations) compete in the same category but tune their feature sets for different team profiles. The material differences cluster around channel coverage, automation depth, reporting, and team management. The side-by-side below draws on aggregated G2 and Capterra reviews. A flat-rate alternative like Converge ($49/month for up to 15 agents) may sidestep the trade-off entirely.
Crisp offers comprehensive customer support features including live chat, email, social media integration, ticketing, and knowledge base in a unified platform.
Smooch provides messaging APIs that enable businesses to integrate multiple communication channels (SMS, WhatsApp, Facebook, etc.) into their existing systems.
The choice depends on whether you need a ready-to-use platform or API-based messaging integration.
How much do Crisp and Smooch (Sunshine Conversations) cost?
Crisp starts at From $45/mo (per workspace); Smooch (Sunshine Conversations) starts at From $55/seat/mo (per seat). Converge is $49/month flat for up to 15 agents with all channels and AI included.
Crisp's workspace-based pricing from $0-$295 offers predictable costs with features scaling across tiers.
Smooch's per-agent pricing from $19-$99 provides flexible scaling based on team size and messaging volume.
Crisp Pricing
Smooch (Sunshine Conversations) Pricing
What are Crisp's strengths and limitations?
Crisp's biggest strengths cluster around what reviewers consistently single out as its standout capability, which is what makes it a strong fit for smbs wanting comprehensive messaging with ai chatbot automation and video support. Its limitations cluster around pricing-model fit at smaller team sizes and around channel coverage gaps relative to a messaging-first inbox. The detailed lists below come from aggregated G2 and Capterra reviews plus our own internal customer-pipeline reports — teams that are using Crisp today as their primary inbox, plus teams that evaluated and ultimately rejected it during their selection process. Read them carefully side-by-side with Smooch (Sunshine Conversations)'s breakdown lower on this page to decide which of the two platforms fits where your team is heading next quarter — or whether a flat-rate alternative like Converge ($49/month, up to 15 agents, all channels and AI included) is a better path entirely, sidestepping both vendors.
Strengths
- Broad feature set covering chat, video, CRM, and knowledge base
- Hugo AI agent for automated conversations
- MagicBrowse for co-browsing and video support
- Generous free tier for testing
Limitations
- AI capped at 50-500 uses/mo on lower plans
- Ticketing and customer portal locked behind $295/mo Plus plan
- No Discord or Zalo support
- Big price jump from Essentials ($95) to Plus ($295)
What are Smooch (Sunshine Conversations)'s strengths and limitations?
Smooch (Sunshine Conversations)'s biggest strengths cluster around what reviewers consistently single out as its standout capability, which is what makes it a strong fit for existing zendesk customers needing omnichannel messaging. Its limitations cluster around pricing-model fit at smaller team sizes and around channel coverage gaps relative to a messaging-first inbox. The detailed lists below come from aggregated G2 and Capterra reviews plus our own internal customer-pipeline reports — teams that are using Smooch (Sunshine Conversations) today as their primary inbox, plus teams that evaluated and ultimately rejected it during their selection process. Read them carefully alongside Crisp's breakdown earlier on this page to decide which of the two platforms fits where your team is heading next quarter — or whether a flat-rate alternative like Converge ($49/month, up to 15 agents, all channels and AI included) is a better path entirely, sidestepping both vendors.
Strengths
- Strong Zendesk integration
- Good channel coverage
- Mature platform
- Enterprise-grade security
Limitations
- Per-agent pricing gets expensive
- Complex setup process
- Limited customization options
- Requires Zendesk for full features
Crisp or Smooch (Sunshine Conversations): which should you pick?
Pick Crisp if your primary need maps to its standout capability and its pricing model works at your team size. Pick Smooch (Sunshine Conversations) if your team profile maps to its strengths instead. If neither fits — for example, a 3-15 agent team handling messaging channels (WhatsApp, Telegram, Messenger, Instagram, Discord, Zalo) wanting flat-rate pricing — Converge is $49/month flat for up to 15 agents, with all channels and AI tooling included.
Choose Crisp if you need a complete customer support platform. Choose Smooch if you need messaging API integration for omnichannel communication.
When should you choose Crisp or Smooch (Sunshine Conversations)?
Choose Crisp if: You want a complete support platform without technical integration work.
Choose Smooch if: You need API-based messaging integration across multiple channels.
For a modern alternative, consider Converge at $49/month flat rate with no per-agent fees.
Looking for more options? Browse all platform comparisons, or see all Crisp comparisons and all Smooch (Sunshine Conversations) comparisons.
Frequently Asked Questions
Crisp is best for SMBs wanting comprehensive messaging with AI chatbot automation and video support. Smooch (Sunshine Conversations) is best for Existing Zendesk customers needing omnichannel messaging. Crisp's standout feature is MagicBrowse co-browsing and Hugo AI agent for automated customer conversations, while Smooch (Sunshine Conversations) offers Deep integration with Zendesk ecosystem.
Crisp starts at From $45/mo. Smooch (Sunshine Conversations) starts at From $55/seat/mo. Crisp offers a free plan. For flat-rate pricing, consider Converge at $49/month for up to 15 agents.
Crisp offers a free plan. Smooch (Sunshine Conversations) does not offer a free plan. Both are established platforms in the customer support space.
Crisp pros: Broad feature set covering chat, video, CRM, and knowledge base; Hugo AI agent for automated conversations. Smooch (Sunshine Conversations) pros: Strong Zendesk integration; Good channel coverage. Each platform has distinct strengths depending on your use case.
Choose Crisp for SMBs wanting comprehensive messaging with AI chatbot automation and video support. Choose Smooch (Sunshine Conversations) for Existing Zendesk customers needing omnichannel messaging. If you need messaging-first support with flat pricing, consider Converge as an alternative at $49/month for up to 15 agents.
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