Sleekflow vs Smooch (Sunshine Conversations)

Sleekflow and Smooch (now Sunshine Conversations) both focus on conversational customer engagement, but with different strengths. Sleekflow emphasizes social commerce and WhatsApp automation, while Smooch provides flexible messaging APIs for custom implementations.

With Sleekflow's G2 rating of 4.5/5 compared to Smooch's 4.2/5, both platforms have proven effectiveness, though they serve different market segments and technical requirements.

Sleekflow excels in social commerce with built-in WhatsApp Business API, Instagram integration, and automated sales workflows. Their platform is designed for businesses selling through social channels, offering features like product catalogs and payment processing.

Smooch (Sunshine Conversations) provides a messaging API platform that connects multiple channels through a unified interface. Their strength lies in flexibility, allowing developers to build custom conversational experiences across web, mobile, and social platforms.

The key difference: Sleekflow is a business-ready social commerce platform, while Smooch is a developer-friendly messaging infrastructure that requires technical implementation but offers greater customization.

Sleekflow uses tiered pricing from $79 to $599 per month based on features and contact limits. This fixed pricing model works well for businesses with predictable social commerce needs and established customer bases.

Smooch offers per-agent pricing from $19 to $99 per agent per month, depending on the feature tier. This traditional SaaS model scales with team size but can become expensive for larger support operations.

For social commerce businesses, Sleekflow's feature-based pricing may offer better value despite higher entry costs. For teams needing flexible messaging across multiple channels, Smooch's per-agent model provides clearer cost scaling.

Choose Sleekflow if you need ready-to-use social commerce features and WhatsApp automation. Choose Smooch if you want flexible messaging APIs with custom integration capabilities.

Choose Sleekflow if: You're focused on social commerce, need WhatsApp automation, or want built-in payment and catalog features for selling through messaging channels.

Choose Smooch if: You need flexible messaging APIs, want custom integration capabilities, or prefer traditional per-agent pricing for your support team.

Alternative: Consider Converge at $49/month flat rate for teams wanting conversational customer engagement without the complexity of tiered pricing or per-agent fees.