Groove vs Tidio
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | Tidio |
|---|---|---|
| Starting Price | From $25/seat/mo | From $98/mo |
| Best For | Small teams focused on email-based customer support | Small ecommerce businesses on Shopify needing live chat and basic automation |
| Standout Feature | Simple, user-friendly help desk interface | Lyro AI chatbot with strong ecommerce query resolution |
| Free Plan | ✗ | ✓ |
| G2 Rating | 4.5 | 4.7/5 |
Groove and Tidio represent two distinct approaches to customer support. Groove ($16-$56/agent, G2 4.5) focuses on email-centric support with clean workflows, while Tidio ($0-$749/mo, G2 4.7) specializes in ecommerce live chat and automation.
Both platforms serve growing businesses but target different primary use cases - Groove for email-heavy support teams and Tidio for ecommerce customer engagement.
Feature Comparison
Groove excels in email management with features like collision detection, shared inboxes, and email templates. Its interface prioritizes clean ticket workflows and team collaboration around email support.
Tidio focuses on real-time customer engagement with live chat widgets, chatbot automation, and ecommerce integrations. It includes visitor tracking, automated responses, and mobile apps for on-the-go support.
The key difference: Groove optimizes for email support efficiency while Tidio maximizes live chat conversion and automation.
Pricing Comparison
Groove uses per-agent pricing from $16-$56/agent/month, making it cost-effective for smaller teams but expensive as you scale. All features are included in plans without usage limits.
Tidio offers flat-rate pricing from free to $749/month with up to 15 agents, making it highly scalable. However, advanced features like chatbots and integrations require higher-tier plans.
For teams under 10 agents, Groove may be more affordable. For larger teams or those needing up to 15 agents, Tidio provides better value.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Tidio
Pros
- ✓ Excellent Shopify and ecommerce integrations
- ✓ Lyro AI chatbot is effective
- ✓ Easy setup with no coding required
Cons
- ✗ Conversation-based pricing can get expensive
- ✗ No native Telegram or Zalo support
- ✗ AI features (Lyro) cost extra
Verdict
Choose Groove if you need robust email management, shared inboxes, and prefer per-agent pricing for smaller teams. Choose Tidio if you run an ecommerce store, need advanced chatbots, and want flat-rate pricing with up to 15 agents.
Choose Groove if: You prioritize email support, need shared inbox functionality, have a smaller team (under 10 agents), and prefer straightforward per-agent pricing.
Choose Tidio if: You run an ecommerce business, need advanced chatbots and automation, want up to 15 agents, or require extensive mobile support capabilities.
For teams seeking a middle ground with transparent pricing, consider Converge at $49/month flat rate with up to 15 agents - offering the scalability of Tidio with the simplicity of Groove's approach.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove comparisons and all Tidio comparisons.