Groove vs HubSpot Service Hub
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | HubSpot Service Hub |
|---|---|---|
| Starting Price | From $25/seat/mo | From $90/seat/mo |
| Best For | Small teams focused on email-based customer support | Mid to large enterprises already using HubSpot's ecosystem who need comprehensive customer service management with deep CRM integration |
| Standout Feature | Simple, user-friendly help desk interface | Deep integration with HubSpot's full marketing, sales, and service ecosystem provides unmatched customer lifecycle visibility |
| Free Plan | ✗ | ✓ |
| G2 Rating | 4.5 | 4.4/5 |
Groove ($16-$56/agent) and HubSpot Service Hub ($0-$130/agent) both focus on customer support but differ in approach - simple helpdesk versus CRM-integrated service platform.
Feature Comparison
Groove focuses on email-based ticketing, knowledge base, and team collaboration. HubSpot Service Hub includes ticketing, live chat, customer feedback, automation, and seamless CRM integration.
Pricing Comparison
Groove's $16-$56/agent pricing offers competitive helpdesk value. HubSpot's $0-$130/agent pricing scales with advanced service features and CRM integration capabilities.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
HubSpot Service Hub
Pros
- ✓ Seamless integration with HubSpot CRM and marketing tools
- ✓ Comprehensive automation and workflow capabilities
- ✓ Robust reporting and analytics features
Cons
- ✗ Expensive per-agent pricing model can become costly
- ✗ Complex setup and learning curve for new users
- ✗ Many advanced features locked behind higher-tier plans
Verdict
Groove provides straightforward helpdesk functionality, while HubSpot Service Hub offers comprehensive customer service with powerful CRM integration.
Choose Groove for simple helpdesk needs or HubSpot Service Hub for integrated customer service. Consider Converge at $49/mo flat rate for unified communication without per-agent costs.
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