Gorgias vs Groove
Converge Team
Side-by-side comparison for 2026
| Feature | Gorgias | Groove |
|---|---|---|
| Starting Price | From $360/mo | From $25/seat/mo |
| Best For | Ecommerce brands and online stores that need deep platform integrations and want to turn support conversations into sales opportunities | Small teams focused on email-based customer support |
| Standout Feature | Deep ecommerce integrations that allow agents to view orders, process refunds, and manage customer data without leaving the support platform | Simple, user-friendly help desk interface |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.6/5 | 4.5 |
Gorgias and Groove both offer helpdesk solutions but with different specializations. Gorgias dominates ecommerce support with deep Shopify integration, while Groove provides a clean, simple helpdesk experience focused on email support and knowledge management.
With Gorgias at 4.6/5 and Groove at 4.5/5 on G2, both platforms deliver quality experiences but serve different business priorities.
Feature Comparison
Gorgias excels with ecommerce-specific features like viewing order history in tickets, processing refunds directly, and automating responses for shipping inquiries. Its multi-channel approach unifies email, chat, social media, and phone support in one interface.
Groove focuses on email support excellence with features like collision detection, shared drafts, and powerful automation rules. Its knowledge base is particularly strong, with advanced search capabilities and seamless integration with the ticketing system.
The key difference: Gorgias is built for ecommerce workflows, while Groove prioritizes clean email management and knowledge sharing for general support teams.
Pricing Comparison
Gorgias uses ticket-based pricing from $10-$900/month, scaling with your support volume. This model works well for growing ecommerce businesses where ticket volume correlates with revenue growth.
Groove charges $16-$56/agent/month with predictable per-seat pricing. This makes budgeting easier and can be more cost-effective for teams with consistent agent counts but varying ticket volumes.
For small ecommerce teams, Gorgias may start cheaper, but Groove's per-agent model becomes more predictable as you scale. Consider your growth patterns when evaluating long-term costs.
Gorgias
Pros
- ✓ Excellent ecommerce platform integrations with order management capabilities
- ✓ Powerful automation and AI features that reduce manual work
- ✓ Unified inbox that consolidates all customer communications
Cons
- ✗ Pricing can become expensive for high-volume support teams
- ✗ Complex setup process for advanced automation rules
- ✗ Limited notification options for new tickets
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Verdict
Choose Gorgias if you're an ecommerce business needing integrated order management and multi-channel support. Choose Groove if you want a straightforward helpdesk with excellent email management and knowledge base features.
Choose Gorgias if: You're an ecommerce business needing order management integration, multi-channel support, and automation for common product inquiries.
Choose Groove if: You want a clean, focused helpdesk with excellent email management, knowledge base features, and predictable per-agent pricing.
Alternative: Consider Converge at $49/month flat rate for teams wanting comprehensive support features without per-agent fees or ticket-based pricing complexity.
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