Front vs Groove
Converge Team
Side-by-side comparison for 2026
| Feature | Front | Groove |
|---|---|---|
| Starting Price | From $79/seat/mo | From $25/seat/mo |
| Best For | Medium to large technology companies ($10M+ revenue) with complex customer service operations requiring advanced collaboration and automation | Small teams focused on email-based customer support |
| Standout Feature | AI-powered collaboration platform that transforms shared inboxes into intelligent team workspaces with real-time suggested responses and automated workflows | Simple, user-friendly help desk interface |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.7/5 | 4.5 |
Front and Groove represent two different philosophies in customer support software. Front positions itself as a collaborative inbox for teams, while Groove focuses on simplicity and ease of use for growing businesses.
With Front's G2 rating of 4.7/5 compared to Groove's 4.5/5, both platforms have strong user satisfaction, but their approaches to pricing and features differ significantly.
Feature Comparison
Front excels in team collaboration with shared inboxes, internal comments, and workflow automation. Its strength lies in turning customer conversations into team discussions.
Groove takes a more traditional helpdesk approach with ticket management, knowledge base, and basic automation. It prioritizes simplicity over advanced collaboration features.
Front integrates deeply with productivity tools like Slack and Asana, while Groove focuses on essential integrations with popular business apps.
Pricing Comparison
Front's pricing starts at $25 per seat monthly and scales to $105 for enterprise features. This per-seat model can become expensive for larger teams.
Groove offers more affordable pricing at $16-$56 per agent monthly, making it attractive for cost-conscious businesses. However, advanced features require higher-tier plans.
For a 10-person team, Front costs $250-$1,050 monthly while Groove ranges from $160-$560 monthly.
Front
Pros
- ✓ Excellent team collaboration features with @mentions and internal comments
- ✓ Modern, intuitive interface familiar to email users
- ✓ Strong AI capabilities including real-time response suggestions
Cons
- ✗ Premium pricing that can be expensive for smaller teams
- ✗ Essential features locked behind higher-tier plans
- ✗ Single channel limitation on Starter plan
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Verdict
Choose Front if you need advanced collaboration features and can justify $25-$105 per seat monthly. Choose Groove if you want straightforward helpdesk functionality at $16-$56 per agent monthly.
Choose Front if: You need advanced team collaboration, have budget flexibility, and want deep integrations with productivity tools.
Choose Groove if: You prefer straightforward helpdesk functionality, want predictable costs, and don't need extensive collaboration features.
Consider Converge at $49/month flat rate as an alternative that combines affordability with essential customer support features.
Looking for more options? Browse all 750+ platform comparisons, or see all Front comparisons and all Groove comparisons.