Drift vs Groove
Converge Team
Side-by-side comparison for 2026
| Feature | Drift | Groove |
|---|---|---|
| Starting Price | From $2500/mo | From $25/seat/mo |
| Best For | Large enterprises with complex B2B sales processes | Small teams focused on email-based customer support |
| Standout Feature | Advanced conversational AI and revenue acceleration | Simple, user-friendly help desk interface |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.4 | 4.5 |
Drift and Groove target different segments of the customer support market. Drift is a premium conversational marketing platform focused on sales acceleration and lead qualification, while Groove provides affordable help desk software designed for small to medium businesses seeking straightforward ticketing solutions.
The pricing difference between these platforms is substantial, reflecting their different target markets and feature complexity.
Feature Comparison
Drift excels in conversational marketing with advanced chatbots, lead scoring, and sales pipeline integration. Its AI-powered conversation routing and meeting scheduling make it powerful for sales teams.
Groove focuses on core help desk functionality with clean ticket management, knowledge base, and customer satisfaction surveys. Its simplicity is its strength, offering essential features without overwhelming complexity.
The platforms serve different purposes: Drift drives sales conversations while Groove manages support tickets efficiently.
Pricing Comparison
Drift starts at $2,500 monthly with custom enterprise pricing, positioning it firmly in the premium market segment. This investment makes sense for companies with high-value sales cycles.
Groove offers transparent per-agent pricing from $16-$56 monthly, making it accessible for growing teams. The predictable costs help with budget planning and scaling.
The 40x+ price difference reflects completely different target markets and feature sets.
Drift
Pros
- ✓ Powerful conversational AI
- ✓ Strong B2B focus
- ✓ Advanced lead qualification
Cons
- ✗ Extremely expensive pricing
- ✗ Complex setup and learning curve
- ✗ Overkill for small businesses
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Verdict
Choose Drift if you have enterprise budget ($2,500+/month) and need advanced conversational marketing with sales automation. Choose Groove if you want simple, effective help desk software at $16-$56 per agent monthly.
Choose Drift if: You're an enterprise with substantial budget needing advanced conversational marketing and sales automation.
Choose Groove if: You want straightforward help desk software with excellent value at reasonable per-agent pricing.
Consider Converge if: You need comprehensive customer support features without per-agent fees at just $49/month flat rate.
Looking for more options? Browse all 750+ platform comparisons, or see all Drift comparisons and all Groove comparisons.