Groove vs Sendbird
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | Sendbird |
|---|---|---|
| Starting Price | From $25/seat/mo | From $399/mo |
| Best For | Small teams focused on email-based customer support | Developers building custom in-app messaging experiences |
| Standout Feature | Simple, user-friendly help desk interface | Comprehensive SDK with voice, video, and messaging |
| Free Plan | ✗ | ✓ |
| G2 Rating | 4.5 | 4.3 |
Groove and Sendbird represent two different philosophies in customer support. Groove offers traditional helpdesk functionality with email-centric workflows, while Sendbird specializes in conversational messaging and chat APIs for developers.
Your choice depends on whether you need a ready-to-use support platform or a developer-friendly messaging infrastructure.
Feature Comparison
Groove excels at email-based support with shared inboxes, collision detection, and knowledge base integration. It's designed for support teams who primarily handle email tickets.
Sendbird focuses on real-time messaging with chat SDKs, voice/video calling, and moderation tools. It's built for developers creating custom chat applications.
The platforms serve different use cases - Groove for traditional support workflows, Sendbird for embedded messaging experiences.
Pricing Comparison
Groove charges $16-$56 per agent monthly, making it cost-effective for small to medium support teams. The pricing scales predictably with team size.
Sendbird offers a freemium model starting free and scaling to $999+ monthly based on usage. Costs can vary significantly depending on message volume and features used.
For traditional support teams, Groove's per-agent pricing is more predictable. For high-volume messaging applications, Sendbird's usage-based model may be more economical.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Sendbird
Pros
- ✓ Comprehensive SDK suite
- ✓ Excellent developer documentation
- ✓ Scalable infrastructure
Cons
- ✗ Expensive for small businesses
- ✗ Complex pricing structure
- ✗ Limited social media integrations
Verdict
Choose Groove for traditional helpdesk needs with excellent email management. Choose Sendbird if you're building custom chat experiences or need advanced messaging APIs.
Choose Groove if: You need a traditional helpdesk with strong email support, predictable per-agent pricing, and proven support workflows.
Choose Sendbird if: You're building custom chat applications, need messaging APIs, or require advanced real-time communication features.
For teams seeking a middle ground with modern support features at predictable pricing, consider Converge at $49/month flat rate.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove comparisons and all Sendbird comparisons.