Groove vs LiveChat
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | LiveChat |
|---|---|---|
| Starting Price | From $25/seat/mo | From $49/seat/mo |
| Best For | Small teams focused on email-based customer support | E-commerce teams needing visitor tracking with WhatsApp support |
| Standout Feature | Simple, user-friendly help desk interface | Detailed visitor tracking with real-time website analytics |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5 | 4.5/5 |
Groove and LiveChat both earn strong G2 ratings of 4.5/5, but serve different customer support philosophies. Groove emphasizes email-centric support with integrated live chat, while LiveChat prioritizes real-time chat as the primary communication channel.
Their pricing models reflect these different approaches: Groove ranges from $16-$56 per agent monthly, while LiveChat costs $20-$149 per agent, with the price difference reflecting their feature depth and target markets.
Feature Comparison
Groove excels as a help desk platform with robust email management, ticket workflows, knowledge base integration, and live chat as a complementary channel rather than the primary focus.
LiveChat specializes in real-time communication with advanced chat routing, comprehensive visitor tracking, detailed chat analytics, and extensive customization options for chat widgets and workflows.
Groove's reporting focuses on ticket resolution and team performance metrics, while LiveChat provides detailed chat engagement analytics and conversion tracking capabilities.
Pricing Comparison
Groove's $16-$56 per agent pricing offers better value for teams that need comprehensive help desk functionality with live chat included as part of the overall support strategy.
LiveChat's $20-$149 per agent pricing reflects its specialization in chat features, with higher tiers offering advanced automation, integrations, and enterprise-level customization options.
For small teams (2-5 agents), Groove provides more comprehensive support features at lower cost, while LiveChat's premium pricing is justified for chat-focused operations.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
LiveChat
Pros
- ✓ Excellent visitor tracking and analytics
- ✓ Strong integration ecosystem (200+ apps)
- ✓ Reliable WhatsApp Business API support
Cons
- ✗ Per-agent pricing model
- ✗ ChatBot automation is separate product
- ✗ No native Telegram or Zalo support
Verdict
Choose Groove if you prefer email-first support with integrated live chat and want more affordable pricing for comprehensive features. Choose LiveChat if real-time chat is your primary channel and you need advanced automation capabilities.
Choose Groove if: You need a complete help desk solution with email, tickets, and live chat integrated, prefer lower per-agent costs, and want straightforward support workflows.
Choose LiveChat if: Real-time chat is your primary support channel, you need advanced chat automation and routing, and can justify premium pricing for specialized chat features.
Teams looking for modern customer communication without per-agent fees should consider Converge at $49/month, offering integrated chat and support tools with flat-rate pricing.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove comparisons and all LiveChat comparisons.