Groove vs LiveAgent
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | LiveAgent |
|---|---|---|
| Starting Price | From $25/seat/mo | From $49/seat/mo |
| Best For | Small teams focused on email-based customer support | Traditional customer service teams needing comprehensive help desk functionality with phone support |
| Standout Feature | Simple, user-friendly help desk interface | Comprehensive all-in-one platform combining help desk, live chat, and call center in a single solution |
| Free Plan | ✗ | ✓ |
| G2 Rating | 4.5 | 4.5/5 |
Groove and LiveAgent represent two different philosophies in customer support software. Groove emphasizes simplicity and email-centric workflows, while LiveAgent offers comprehensive multi-channel capabilities with extensive customization options.
Both platforms have earned strong G2 ratings of 4.5/5, but they serve different business needs and team structures.
Feature Comparison
Groove excels at email management with its Gmail-like interface, shared inbox functionality, and straightforward ticket routing. It integrates well with popular tools like Slack, Salesforce, and HubSpot, making it ideal for teams already using these platforms.
LiveAgent offers a broader feature set including live chat, call center functionality, social media integration, and advanced automation rules. Its gamification features and comprehensive reporting make it suitable for larger support teams that need detailed performance tracking.
The key difference lies in complexity: Groove prioritizes ease of use while LiveAgent provides more comprehensive functionality at the cost of a steeper learning curve.
Pricing Comparison
Groove's pricing ranges from $16 to $56 per agent per month, with higher tiers adding features like time tracking and advanced reporting. The pricing is straightforward with no hidden fees or usage limits.
LiveAgent offers more pricing flexibility, starting with a free plan for small teams and scaling from $0 to $69 per agent monthly. Their tiered approach allows teams to start small and upgrade as needed, though the feature differences between tiers can be significant.
For teams of 5+ agents, the total cost difference becomes substantial, with LiveAgent potentially offering better value for feature-rich requirements.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
LiveAgent
Pros
- ✓ Extensive feature set with 188+ capabilities
- ✓ Strong call center functionality with unlimited recordings
- ✓ Mature platform with robust reporting and analytics
Cons
- ✗ Per-agent pricing can become expensive for larger teams
- ✗ Complex interface may overwhelm users focused on messaging
- ✗ Social media integrations require additional fees on lower tiers
Verdict
Choose Groove if you want a clean, email-focused helpdesk that's easy to set up and use. Choose LiveAgent if you need extensive multi-channel support with advanced automation and customization features.
Choose Groove if: You prioritize email-centric support, want minimal setup complexity, and prefer a clean interface that your team can adopt quickly.
Choose LiveAgent if: You need multi-channel support capabilities, advanced automation, or want to start with a free plan and scale up gradually.
Alternative consideration: If you're looking for a modern, flat-rate solution, Converge offers comprehensive customer support features at $49/month regardless of team size, eliminating per-agent costs entirely.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove comparisons and all LiveAgent comparisons.