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- Drift vs Trengo
Drift vs Trengo
Side-by-side comparison for 2026
| Feature | Drift | Trengo |
|---|---|---|
| Starting Price | From $2500/mo | From $299/mo |
| Best For | Large enterprises with complex B2B sales processes | European businesses needing GDPR-compliant multi-channel support |
| Standout Feature | Advanced conversational AI and revenue acceleration | Flowbot automation for WhatsApp and other channels |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.4 | 4.4/5 |
Drift and Trengo represent different approaches to customer engagement. Drift is a premium conversational marketing platform focused on sales acceleration and lead qualification, while Trengo emphasizes team collaboration and multi-channel customer support.
Both platforms share identical G2 ratings of 4.4/5, but serve different business objectives and market segments.
Feature Comparison
Drift specializes in conversational marketing with advanced chatbots, lead scoring, meeting scheduling, and sales pipeline integration. It's designed to qualify leads and accelerate sales cycles through intelligent conversation routing and automation.
Trengo focuses on practical team communication with unified inbox management, internal team chat, and straightforward multi-channel support. It prioritizes team collaboration and efficient customer service over sales automation.
The fundamental difference: Drift is sales-focused conversational marketing software, while Trengo is team-focused communication software with customer support capabilities.
Pricing Comparison
Drift starts at $2,500/month with custom enterprise pricing, positioning it as premium software for established sales organizations with significant budgets and dedicated sales development teams.
Trengo starts at $113/month with flat-rate pricing, making it accessible for small to medium businesses. The price difference is substantial - Trengo's annual cost is less than Drift's monthly minimum.
Drift
Pros
- ✓ Powerful conversational AI
- ✓ Strong B2B focus
- ✓ Advanced lead qualification
Cons
- ✗ Extremely expensive pricing
- ✗ Complex setup and learning curve
- ✗ Overkill for small businesses
Trengo
Pros
- ✓ Good WhatsApp support
- ✓ Flowbot automation
- ✓ Voice integration
Cons
- ✗ Expensive
- ✗ Conversation caps
- ✗ Complex pricing
Verdict
Choose Drift if you need advanced conversational marketing for sales teams and have enterprise budget. Choose Trengo if you prioritize team communication and cost-effective multi-channel support.
Choose Drift if: You're focused on sales acceleration, have enterprise budget ($30K+ annually), and need advanced conversational marketing automation.
Choose Trengo if: You need practical team communication tools, multi-channel support, and want affordable flat-rate pricing.
Alternative: Converge at $49/month flat provides customer communication features with team collaboration, offering significant savings over both platforms.
Looking for more options? Browse all 750+ platform comparisons, or see all Drift comparisons and all Trengo comparisons.