Groove vs Zendesk Chat
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | Zendesk Chat |
|---|---|---|
| Starting Price | From $25/seat/mo | From $89/seat/mo |
| Best For | Small teams focused on email-based customer support | Large support teams needing comprehensive ticketing integration |
| Standout Feature | Simple, user-friendly help desk interface | Deep integration with Zendesk Support platform |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5 | 4.2 |
Groove and Zendesk Chat serve different segments of the customer support market. Groove offers a unified inbox approach with flat-rate pricing, while Zendesk Chat provides enterprise-grade live chat capabilities as part of the broader Zendesk ecosystem.
This comparison examines their chat functionality, integration capabilities, and pricing structures to help you choose between simplicity and enterprise features.
Feature Comparison
Groove treats chat as part of a unified inbox experience, converting chat conversations into ticket-style threads with full context, team collaboration, and follow-up capabilities. It excels in maintaining conversation history and team handoffs.
Zendesk Chat specializes in real-time chat functionality with advanced features like chat routing, visitor tracking, proactive messaging, and detailed analytics. It integrates seamlessly with Zendesk Support for ticket escalation.
Groove provides better email integration and ticket management, while Zendesk Chat offers superior real-time chat features, visitor insights, and enterprise-level reporting capabilities.
Pricing Comparison
Groove uses flat-rate pricing: $16/month for up to 3 users, then $36/month for unlimited users. This includes all features with no per-agent fees or usage limits.
Zendesk Chat starts at $14/agent/month for basic features, scaling to $59/agent/month for advanced functionality. Enterprise features require custom pricing and often bundle with other Zendesk products.
Groove becomes significantly more cost-effective for teams with more than 3-4 agents, while Zendesk Chat's per-agent pricing can become expensive but offers more granular feature control.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Zendesk Chat
Pros
- ✓ Strong brand recognition
- ✓ Comprehensive support suite
- ✓ Good integrations
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited to web chat only
- ✗ No social media messaging
Verdict
Choose Groove if you need comprehensive ticketing with predictable flat-rate pricing and email-style workflows. Choose Zendesk Chat if you require enterprise chat features and plan to use other Zendesk products.
Choose Groove if: You want comprehensive support functionality with predictable flat-rate pricing, prefer email-style workflows, and need a simple all-in-one solution.
Choose Zendesk Chat if: You need enterprise-grade chat features, plan to integrate with other Zendesk products, and require advanced visitor tracking and analytics.
For modern teams seeking enterprise features without enterprise complexity, Converge at $49/month flat offers advanced chat and ticketing capabilities with transparent pricing.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove comparisons and all Zendesk Chat comparisons.