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- Groove HQ vs Trengo
Groove HQ vs Trengo
Side-by-side comparison for 2026
| Feature | Groove HQ | Trengo |
|---|---|---|
| Starting Price | From $20/seat/mo | From $299/mo |
| Best For | Small businesses needing simple email-based customer support | European businesses needing GDPR-compliant multi-channel support |
| Standout Feature | Collision detection to prevent duplicate responses | Flowbot automation for WhatsApp and other channels |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5 | 4.4/5 |
Groove HQ and Trengo represent different approaches to customer support, with Groove HQ earning a higher G2 rating (4.5/5 vs 4.4/5). Groove HQ emphasizes simplicity and ease of use with a clean, intuitive interface, while Trengo focuses on team collaboration and unified communication across multiple channels.
The decision often comes down to whether you value Groove HQ's user-friendly design and straightforward workflows or Trengo's collaborative features and flat-rate pricing model.
Feature Comparison
Groove HQ excels in user experience with its clean, Gmail-like interface that requires minimal training. It offers solid ticket management, knowledge base functionality, and reporting without overwhelming users with complexity.
Trengo prioritizes team collaboration with shared inboxes, internal team communication, and collaborative ticket assignment. Its strength lies in helping teams work together efficiently rather than individual productivity.
While Groove HQ focuses on making support simple and accessible, Trengo emphasizes team coordination and unified communication workflows across email, chat, and social media channels.
Pricing Comparison
Groove HQ offers competitive per-agent pricing from $16-$56 per agent monthly, with transparent pricing tiers that include most essential features. Their pricing scales predictably but can become expensive for larger teams.
Trengo's flat rate starting at $113 monthly becomes more cost-effective as team size increases, especially when compared to Groove HQ's higher-tier pricing at $56 per agent.
The crossover point typically occurs around 3-4 agents, where Trengo's flat rate becomes more economical than Groove HQ's per-agent model, particularly for teams needing advanced features.
Groove HQ
Pros
- ✓ Simple, clean interface
- ✓ Good for small teams
- ✓ Affordable entry-level pricing
Cons
- ✗ Limited advanced features
- ✗ No modern messaging integrations
- ✗ Basic automation capabilities
Trengo
Pros
- ✓ Good WhatsApp support
- ✓ Flowbot automation
- ✓ Voice integration
Cons
- ✗ Expensive
- ✗ Conversation caps
- ✗ Complex pricing
Verdict
Choose Groove HQ if you want an intuitive, easy-to-use platform with competitive per-agent pricing and excellent user experience. Choose Trengo if team collaboration features and flat-rate pricing align better with your operational structure.
Choose Groove HQ if: You prioritize ease of use, have a small team, and want straightforward helpdesk functionality without complexity.
Choose Trengo if: You have a larger team, need collaboration features, and want to avoid escalating per-agent costs.
Alternative: Converge at $49/month flat rate offers a balance between Groove HQ's simplicity and Trengo's collaboration features, without per-agent pricing concerns.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove HQ comparisons and all Trengo comparisons.