Freshchat vs Groove
Converge Team
Side-by-side comparison for 2026
| Feature | Freshchat | Groove |
|---|---|---|
| Starting Price | From $49/seat/mo | From $25/seat/mo |
| Best For | Large enterprises already using Freshworks products | Small teams focused on email-based customer support |
| Standout Feature | Deep integration with Freshworks CRM and helpdesk | Simple, user-friendly help desk interface |
| Free Plan | ✓ | ✗ |
| G2 Rating | 4.2 | 4.5 |
Freshchat by Freshworks and Groove represent two distinct philosophies in customer support. Freshchat emphasizes modern messaging experiences with AI-powered automation, while Groove focuses on simplicity and email-centric support workflows.
This comparison examines how each platform handles live chat, ticketing, and customer engagement to help you choose the right fit for your team's workflow and customer base.
Feature Comparison
Freshchat excels in proactive messaging with intelligent chatbots, campaign management, and omnichannel routing across web, mobile, and social platforms. Its AI capabilities include intent recognition and automated responses.
Groove takes a different approach, focusing on shared inbox functionality that treats all customer communications like email. It offers collision detection, private notes, and seamless handoffs between team members.
Freshchat provides more advanced chat widgets and mobile SDK integration, while Groove's strength lies in its unified inbox that consolidates emails, social media, and chat into one streamlined interface.
Pricing Comparison
Freshchat starts at $15/agent/month for basic features, scaling to $49/agent/month for advanced automation and reporting. Enterprise pricing requires custom quotes.
Groove uses a flat-rate model starting at $16/month for up to 3 users, then $36/month for unlimited users. This makes Groove significantly more cost-effective for larger teams.
Consider Freshchat's per-agent costs against Groove's flat pricing when projecting growth. Freshchat may be cheaper for small teams but becomes expensive as you scale.
Freshchat
Pros
- ✓ Part of Freshworks ecosystem
- ✓ Strong mobile app
- ✓ Good WhatsApp integration
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited customization options
- ✗ Steep learning curve
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Verdict
Choose Freshchat if you need advanced automation, modern messaging features, and plan to scale rapidly. Choose Groove if you prefer email-based workflows, simpler setup, and transparent pricing without per-agent fees.
Choose Freshchat if: You need advanced chatbot capabilities, proactive messaging campaigns, and comprehensive mobile app support for customer engagement.
Choose Groove if: You prefer email-style workflows, want predictable flat-rate pricing, and need a simple setup without complex automation requirements.
For teams seeking a modern alternative, consider Converge at $49/month flat rate, offering advanced features without per-agent pricing complexity.
Looking for more options? Browse all 750+ platform comparisons, or see all Freshchat comparisons and all Groove comparisons.