LiveChat vs Smooch (Sunshine Conversations)
Converge Team
Side-by-side comparison for 2026
| Feature | LiveChat | Smooch (Sunshine Conversations) |
|---|---|---|
| Starting Price | From $49/seat/mo | From $115/seat/mo |
| Best For | E-commerce teams needing visitor tracking with WhatsApp support | Existing Zendesk customers needing omnichannel messaging |
| Standout Feature | Detailed visitor tracking with real-time website analytics | Deep integration with Zendesk ecosystem |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5/5 | 4.2 |
LiveChat ($20-$149/agent, G2 4.5) and Smooch ($19-$99/agent, G2 4.2) are both customer messaging platforms with different approaches - LiveChat focuses on web chat while Smooch (Sunshine Conversations) emphasizes omnichannel messaging.
Feature Comparison
LiveChat provides intuitive chat widgets, ticketing integration, and agent productivity tools. Smooch offers omnichannel messaging, conversation routing, and extensive API capabilities for custom integrations across social media, messaging apps, and web.
Pricing Comparison
LiveChat starts at $20/agent monthly with transparent pricing tiers. Smooch ranges from $19-$99/agent depending on features and channel requirements, making it competitive for teams needing multi-channel support.
LiveChat
Pros
- ✓ Excellent visitor tracking and analytics
- ✓ Strong integration ecosystem (200+ apps)
- ✓ Reliable WhatsApp Business API support
Cons
- ✗ Per-agent pricing model
- ✗ ChatBot automation is separate product
- ✗ No native Telegram or Zalo support
Smooch (Sunshine Conversations)
Pros
- ✓ Strong Zendesk integration
- ✓ Good channel coverage
- ✓ Mature platform
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Complex setup process
- ✗ Limited customization options
Verdict
LiveChat is ideal for businesses prioritizing web chat support with strong agent tools, while Smooch excels for companies needing unified messaging across multiple channels with developer-friendly APIs.
Choose LiveChat for focused web chat support needs, or Smooch for comprehensive omnichannel messaging. For a unified customer communication solution, consider Converge at $49/mo flat rate with all channels included.
Looking for more options? Browse all 750+ platform comparisons, or see all LiveChat comparisons and all Smooch (Sunshine Conversations) comparisons.