Leadfeeder vs Dealfront

Leadfeeder focuses exclusively on identifying anonymous website visitors at the company level for B2B sales prospecting. Dealfront offers a comprehensive go-to-market platform that includes Leadfeeder's visitor tracking technology alongside prospect databases, data enrichment, and B2B advertising capabilities.

Dealfront emerged from the merger of Leadfeeder and Echobot, combining visitor identification with extensive sales intelligence. While both tools identify website visitors, Dealfront provides additional acquisition products including Target for ICP-matched company lists, Connect for prospect outreach, and Promote for IP-based advertising.

Leadfeeder excels at its core function: identifying which companies visit your website through IP lookup and data enrichment. It provides company-level tracking, custom feeds, lead scoring, and strong CRM integrations. The interface is user-friendly and setup is quick, making it ideal for teams focused purely on visitor identification.

Dealfront builds on Leadfeeder's visitor tracking with Target's 60 million company database and Connect's 400 million verified contacts. The platform offers 100+ advanced filtering options, real-time account alerts, and Datacare for CRM enrichment. The Promote feature enables IP-based B2B advertising to retarget visitors with personalized ads.

The trade-off is complexity. Leadfeeder's focused approach makes it easier to implement and use, while Dealfront's comprehensive suite requires more time to master. Dealfront's European data focus provides GDPR compliance advantages but may limit US data quality compared to global alternatives.

Leadfeeder offers a free plan with 100 companies/month and 7-day data retention. Paid plans start at €99 monthly annually (€165 monthly) for 50 companies and scale based on volume, reaching €1,999 monthly for 40,000 companies. The pricing model rewards higher traffic but can become expensive quickly for successful sites.

Dealfront starts at $99 monthly for 50 companies and scales to $1,199+ monthly for 20,000+ companies. Unlike Leadfeeder, Dealfront includes unlimited users at every tier, which benefits larger teams. However, both platforms use volume-based pricing where costs increase with the number of companies tracked, not features or team size.

Both tools require annual billing for optimal rates, and Enterprise tiers require contact-based quotes. The volume-based model means your costs increase as your prospect lists grow, potentially penalizing marketing success.

Choose Leadfeeder if: You need purely visitor identification without additional sales intelligence features, you're implementing a focused toolset and already use other prospecting solutions, or you prefer a simpler, more focused product that's easy to learn.

Choose Dealfront if: You want a unified go-to-market platform with visitor tracking, prospect databases, and advertising capabilities, you need GDPR-compliant European company and contact data, or you're doing extensive account-based marketing with multi-channel outreach needs.

Leadfeeder remains the better choice for focused visitor identification needs with a simpler product and lower entry pricing. Dealfront suits European B2B companies needing comprehensive go-to-market capabilities with visitor tracking, prospect databases, and advertising in one platform.

Both tools specialize in acquisition without customer support functionality. For teams wanting visitor tracking combined with unified customer support across WhatsApp, Telegram, Messenger, and other messaging platforms at predictable $49 monthly flat rate, Converge offers both lead capture and ongoing customer engagement without volume-based pricing.