HubSpot Service Hub vs Textline
Converge Team
Side-by-side comparison for 2026
| Feature | HubSpot Service Hub | Textline |
|---|---|---|
| Starting Price | From $90/seat/mo | From $100/mo |
| Best For | Mid to large enterprises already using HubSpot's ecosystem who need comprehensive customer service management with deep CRM integration | Small businesses needing simple SMS messaging |
| Standout Feature | Deep integration with HubSpot's full marketing, sales, and service ecosystem provides unmatched customer lifecycle visibility | Streamlined SMS-only experience |
| Free Plan | ✓ | ✓ |
| G2 Rating | 4.4/5 | 4.2 |
HubSpot Service Hub and Textline serve different communication needs. HubSpot provides comprehensive service management with CRM integration, while Textline specializes in business text messaging and SMS customer support.
The decision comes down to whether you need full-service management capabilities or focused text messaging solutions for customer communication.
Feature Comparison
HubSpot Service Hub offers ticketing, knowledge base, live chat, email support, customer feedback surveys, and deep CRM integration. Their platform manages the entire customer service lifecycle with detailed analytics and reporting.
Textline focuses exclusively on business text messaging with features like shared team inboxes, automated responses, contact management, and integrations with popular business tools. They excel at making SMS professional and scalable for business use.
HubSpot provides broader service capabilities, while Textline delivers specialized text messaging that many businesses find more effective than traditional support channels.
Pricing Comparison
HubSpot Service Hub starts free with basic features, scaling to $130 per agent monthly for advanced capabilities. The per-agent model can become expensive as teams grow, but the free tier offers good value for small teams.
Textline ranges from $39 to $149 monthly with flat-rate pricing that includes multiple users and message allowances. Their pricing is more predictable and often more cost-effective for teams focused on text communication.
For text-focused support, Textline offers better value. For comprehensive service management, HubSpot's features may justify the higher per-agent costs.
HubSpot Service Hub
Pros
- ✓ Seamless integration with HubSpot CRM and marketing tools
- ✓ Comprehensive automation and workflow capabilities
- ✓ Robust reporting and analytics features
Cons
- ✗ Expensive per-agent pricing model can become costly
- ✗ Complex setup and learning curve for new users
- ✗ Many advanced features locked behind higher-tier plans
Textline
Pros
- ✓ Simple SMS-focused interface
- ✓ Good team collaboration features
- ✓ Reasonable pricing for SMS
Cons
- ✗ SMS only - no other channels
- ✗ Message limits with overage fees
- ✗ Limited automation capabilities
Verdict
Choose HubSpot Service Hub if you need comprehensive service management with multiple communication channels and CRM integration. Choose Textline if text messaging is your primary customer communication channel.
Choose HubSpot Service Hub if: You need multi-channel service management, CRM integration, or comprehensive customer service tools beyond text messaging.
Choose Textline if: Text messaging is your primary customer communication method, you want predictable flat-rate pricing, or you need specialized SMS business features.
Consider Converge at $49/month flat rate if you need essential customer support features with predictable pricing that falls between Textline's focused approach and HubSpot's comprehensive but expensive solution.
Looking for more options? Browse all 750+ platform comparisons, or see all HubSpot Service Hub comparisons and all Textline comparisons.