Groove vs Intercom
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | Intercom |
|---|---|---|
| Starting Price | From $25/seat/mo | From $85/seat/mo |
| Best For | Small teams focused on email-based customer support | Well-funded SaaS companies wanting AI-first customer service |
| Standout Feature | Simple, user-friendly help desk interface | Fin AI Agent that autonomously resolves customer queries |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5 | 4.5/5 |
Groove and Intercom take different approaches to customer support. Groove ($16-$56/agent, G2 4.5) focuses on email-centric support with a clean, simple interface, while Intercom ($29-$132/seat, G2 4.5) offers a comprehensive multi-channel engagement platform.
This comparison examines how these platforms serve different support philosophies and team preferences.
Feature Comparison
Groove excels in email-based support with features like shared inboxes, collision detection, and knowledge base integration. Its interface resembles familiar email clients, making it easy for teams to adopt without extensive training.
Intercom provides multi-channel support including live chat, in-app messaging, email, and social media. It offers advanced features like customer segmentation, automated workflows, product tours, and comprehensive analytics.
The key difference is complexity: Groove keeps things simple and email-focused, while Intercom provides a full customer engagement ecosystem with more learning curve but greater capabilities.
Pricing Comparison
Groove's pricing ranges from $16-$56 per agent monthly, offering predictable costs with clear feature tiers. This makes budgeting straightforward for email-focused support teams.
Intercom's $29-$132 per seat pricing varies significantly based on features and contact volume, with additional costs for advanced automation and higher usage tiers.
For teams primarily handling email support, Groove often provides better value. For comprehensive customer engagement needs, Intercom's higher cost may be justified by its broader feature set.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Intercom
Pros
- ✓ Fin AI Agent resolves queries autonomously
- ✓ Beautiful, modern interface design
- ✓ Strong product tour and onboarding features
Cons
- ✗ Premium pricing, especially with AI usage
- ✗ Complex pricing structure
- ✗ Per-resolution AI fees add up
Verdict
Choose Groove if you prefer email-focused support with a simple, intuitive interface and straightforward pricing. Choose Intercom if you need comprehensive multi-channel engagement with advanced automation and customer lifecycle features.
Choose Groove if: You want simple, email-focused support with an intuitive interface and don't need extensive multi-channel capabilities.
Choose Intercom if: You need comprehensive customer engagement across multiple channels with advanced automation and lifecycle management features.
Consider Converge as an alternative: At $49/month flat rate with up to 15 agents, it bridges the gap between Groove's simplicity and Intercom's comprehensiveness, offering essential multi-channel support without per-agent costs.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove comparisons and all Intercom comparisons.