Groove vs HappyFox
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | HappyFox |
|---|---|---|
| Starting Price | From $25/seat/mo | From $49/seat/mo |
| Best For | Small teams focused on email-based customer support | IT teams and businesses requiring asset management with traditional support |
| Standout Feature | Simple, user-friendly help desk interface | Integrated asset management for IT support |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5 | 4.4 |
Groove and HappyFox represent two distinct philosophies in customer support software. Groove emphasizes simplicity and email-centric workflows, while HappyFox offers a comprehensive suite with advanced automation and multi-product capabilities.
Understanding their core differences is crucial for teams choosing between streamlined operations and feature-rich environments.
Feature Comparison
Groove excels in email management with its Gmail-like interface and shared inbox approach. It focuses on conversation-based support with basic automation and reporting.
HappyFox provides a full helpdesk suite including advanced ticket routing, SLA management, knowledge base, and chat functionality. Its workflow automation is significantly more sophisticated.
HappyFox also offers additional products like HappyFox Chat and HappyFox BI, creating an integrated ecosystem that Groove cannot match.
Pricing Comparison
Groove starts at $16/agent/month with straightforward per-agent pricing. HappyFox begins at $14/agent/month but requires annual billing for the best rates.
HappyFox's pricing scales with features - higher tiers unlock advanced automation, custom fields, and integrations. Groove maintains consistent functionality across plans with mainly seat-based differences.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
HappyFox
Pros
- ✓ User-friendly interface
- ✓ Good automation capabilities
- ✓ Strong knowledge base features
Cons
- ✗ Expensive per-agent pricing
- ✗ Limited modern messaging integrations
- ✗ No WhatsApp or Telegram support
Verdict
Choose Groove if you want straightforward email-based support with minimal learning curve. Choose HappyFox if you need advanced automation, multiple products, and enterprise-grade features.
Choose Groove if: You prefer email-centric support, want minimal setup complexity, and have straightforward support needs.
Choose HappyFox if: You need comprehensive helpdesk features, advanced automation, or plan to use multiple support products.
For teams seeking a middle ground, consider Converge at $49/month flat rate - offering modern support features without per-agent costs.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove comparisons and all HappyFox comparisons.