Front vs Groove HQ
Converge Team
Side-by-side comparison for 2026
| Feature | Front | Groove HQ |
|---|---|---|
| Starting Price | From $79/seat/mo | From $20/seat/mo |
| Best For | Medium to large technology companies ($10M+ revenue) with complex customer service operations requiring advanced collaboration and automation | Small businesses needing simple email-based customer support |
| Standout Feature | AI-powered collaboration platform that transforms shared inboxes into intelligent team workspaces with real-time suggested responses and automated workflows | Collision detection to prevent duplicate responses |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.7/5 | 4.5 |
Front and Groove HQ represent contrasting approaches to customer support software. Front builds around collaborative team communication, while Groove HQ focuses on streamlined, intuitive helpdesk operations for growing businesses.
Both platforms share identical G2 ratings of 4.5/5 (Front at 4.7/5), indicating strong user satisfaction despite their different methodologies and target audiences.
Feature Comparison
Front's shared inbox approach enables real-time team collaboration with internal notes, task assignments, and conversation handoffs. It transforms customer support into a team sport.
Groove HQ emphasizes individual agent efficiency with clean ticket management, smart automation rules, and integrated knowledge base. It prioritizes getting work done quickly over team coordination.
Front offers extensive third-party integrations with CRM and productivity tools, while Groove HQ focuses on essential integrations that most businesses actually use.
Pricing Comparison
Front's premium pricing of $25-$105 per seat monthly reflects its enterprise collaboration focus. Costs multiply quickly as teams grow.
Groove HQ offers competitive pricing at $16-$56 per agent monthly, making it accessible for small businesses while still providing room to scale.
A 6-person team would spend $150-$630 monthly on Front versus $96-$336 monthly on Groove HQ.
Front
Pros
- ✓ Excellent team collaboration features with @mentions and internal comments
- ✓ Modern, intuitive interface familiar to email users
- ✓ Strong AI capabilities including real-time response suggestions
Cons
- ✗ Premium pricing that can be expensive for smaller teams
- ✗ Essential features locked behind higher-tier plans
- ✗ Single channel limitation on Starter plan
Groove HQ
Pros
- ✓ Simple, clean interface
- ✓ Good for small teams
- ✓ Affordable entry-level pricing
Cons
- ✗ Limited advanced features
- ✗ No modern messaging integrations
- ✗ Basic automation capabilities
Verdict
Choose Front if you need sophisticated team collaboration and can invest $25-$105 per seat monthly. Choose Groove HQ if you want simple, effective helpdesk tools at $16-$56 per agent monthly.
Choose Front if: Team collaboration is essential, you need advanced workflow automation, and budget allows for premium features.
Choose Groove HQ if: You want straightforward helpdesk functionality, prefer intuitive interfaces, and need predictable costs.
Converge provides an alternative at $49/month flat rate, offering core support features without per-agent pricing complexity.
Looking for more options? Browse all 750+ platform comparisons, or see all Front comparisons and all Groove HQ comparisons.