Drift vs Tidio
Converge Team
Side-by-side comparison for 2026
| Feature | Drift | Tidio |
|---|---|---|
| Starting Price | From $2500/mo | From $98/mo |
| Best For | Large enterprises with complex B2B sales processes | Small ecommerce businesses on Shopify needing live chat and basic automation |
| Standout Feature | Advanced conversational AI and revenue acceleration | Lyro AI chatbot with strong ecommerce query resolution |
| Free Plan | ✗ | ✓ |
| G2 Rating | 4.4 | 4.7/5 |
Drift and Tidio target different segments of the conversational marketing landscape. Drift ($2500-Custom, G2 4.4) is an enterprise conversational marketing platform focused on B2B lead generation and sales acceleration, while Tidio ($0-$749/mo, G2 4.7) provides accessible live chat and AI automation primarily for ecommerce and SMB customer support.
Feature Comparison
Platform Focus
Drift specializes in conversational marketing with advanced lead scoring, account-based marketing (ABM), and sales pipeline integration. It provides sophisticated visitor identification, intent data, and revenue attribution.
Tidio focuses on customer support and engagement with Lyro AI chatbot, ecommerce integrations, and straightforward live chat functionality. It prioritizes ease of use over complex marketing automation.
Target Audience
Drift serves B2B enterprises with complex sales cycles and dedicated marketing teams. Tidio targets ecommerce stores, SMBs, and businesses needing immediate customer support capabilities.
Implementation Complexity
Drift requires significant setup, training, and ongoing optimization for maximum ROI. Tidio can be implemented in minutes with pre-built templates and intuitive interfaces.
Pricing Comparison
Investment Levels
- Drift: $2500+ per month with custom enterprise pricing - significant investment
- Tidio: $0-$749/month flat rate - accessible for small businesses
Drift's enterprise pricing reflects its sophisticated marketing automation and typically requires annual contracts with implementation services. Tidio's transparent pricing makes it accessible but conversation limits may require upgrades.
ROI Considerations
Drift justifies high costs through qualified lead generation and sales acceleration for B2B enterprises. Tidio provides immediate ROI through improved customer support and ecommerce conversion optimization.
Drift
Pros
- ✓ Powerful conversational AI
- ✓ Strong B2B focus
- ✓ Advanced lead qualification
Cons
- ✗ Extremely expensive pricing
- ✗ Complex setup and learning curve
- ✗ Overkill for small businesses
Tidio
Pros
- ✓ Excellent Shopify and ecommerce integrations
- ✓ Lyro AI chatbot is effective
- ✓ Easy setup with no coding required
Cons
- ✗ Conversation-based pricing can get expensive
- ✗ No native Telegram or Zalo support
- ✗ AI features (Lyro) cost extra
Verdict
Choose Drift if you're a B2B enterprise needing sophisticated conversational marketing, lead qualification, and sales automation with dedicated implementation support. Choose Tidio if you're an ecommerce business or SMB seeking affordable live chat, AI chatbots, and quick customer support implementation.
Drift and Tidio serve fundamentally different purposes - Drift for enterprise B2B conversational marketing and Tidio for accessible customer support and engagement.
For growing businesses needing more than basic chat but less than enterprise marketing automation, Converge at $49/month flat rate provides comprehensive customer support features without enterprise-level complexity or investment.
Looking for more options? Browse all 750+ platform comparisons, or see all Drift comparisons and all Tidio comparisons.