Help Scout vs Trengo

Help Scout and Trengo represent different approaches to customer communication. Help Scout ($0-$75/user, G2 4.4) focuses on email-centric support with excellent team collaboration, while Trengo ($113-Custom pricing, G2 4.4) offers a European-built platform with strong GDPR compliance and multi-channel messaging capabilities.

Both platforms serve growing businesses but with different geographical focuses and regulatory considerations.

Help Scout excels in email management with intuitive shared inboxes, customer context, collision detection, and seamless team workflows. It's optimized for teams that handle primarily email-based customer support with occasional chat needs.

Trengo provides comprehensive multi-channel support including WhatsApp Business, Instagram, Facebook Messenger, and traditional channels. Built with European privacy standards in mind, it offers robust automation, team collaboration, and customer journey tracking.

The key differentiator is regulatory compliance: Trengo is built for European businesses needing GDPR compliance, while Help Scout focuses on simplicity and email excellence.

Help Scout's pricing is transparent and predictable, starting free and scaling to $75/user/month. The pricing includes most features without hidden costs, making budget planning straightforward.

Trengo starts at $113/month for teams and offers custom enterprise pricing. While more expensive initially, it includes advanced multi-channel features and European hosting that might require add-ons with other platforms.

For European businesses requiring GDPR compliance, Trengo's higher cost may be justified by regulatory benefits and reduced compliance complexity.

Choose Help Scout if you need proven email-focused support with excellent user experience and don't require strict European data residency. Choose Trengo if you need GDPR-compliant hosting, European data centers, or comprehensive multi-channel messaging with strong automation.

Choose Help Scout if: You prioritize email-focused support, want proven simplicity and reliability, have primarily North American operations, or prefer transparent per-user pricing.

Choose Trengo if: You need GDPR-compliant European hosting, require comprehensive multi-channel messaging (especially WhatsApp Business), have European customers, or need advanced automation workflows.

For teams seeking regulatory flexibility without geographical restrictions, Converge at $49/month offers up to 15 agents with global compliance capabilities at a predictable flat rate.