Groove vs Kustomer
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | Kustomer |
|---|---|---|
| Starting Price | From $25/seat/mo | From $89/seat/mo |
| Best For | Small teams focused on email-based customer support | Enterprise teams needing CRM-integrated customer service |
| Standout Feature | Simple, user-friendly help desk interface | Unified customer timeline with CRM data integration |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5 | 4.4/5 |
Groove ($16-$56/agent) and Kustomer ($89-$139/user) are customer service platforms targeting different market segments with distinct approaches to helpdesk management and customer data integration.
Feature Comparison
Groove focuses on simple helpdesk functionality with email management, knowledge base, and basic reporting. Kustomer emphasizes unified customer profiles, advanced CRM integration, and sophisticated automation workflows.
Pricing Comparison
Groove's $16-$56/agent pricing is ideal for SMBs needing basic helpdesk functionality. Kustomer's $89-$139/user premium pricing includes comprehensive CRM integration and enterprise features.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Kustomer
Pros
- ✓ Strong CRM features
- ✓ Customer timeline view
- ✓ Good AI capabilities
Cons
- ✗ Per-seat pricing
- ✗ Complex setup
- ✗ Enterprise-focused
Verdict
Groove offers better value for small to medium businesses with straightforward helpdesk needs, while Kustomer provides comprehensive enterprise-grade CRM integration and advanced automation.
Choose Groove for simple helpdesk management or Kustomer for enterprise CRM-integrated support workflows. Consider Converge at $49/mo flat rate for unified customer communication across all channels.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove comparisons and all Kustomer comparisons.