Groove vs Converge

Groove is a straightforward help desk solution designed for small businesses managing email-based customer support. While it excels at email management, it lacks the multi-channel capabilities modern customers expect.

Groove offers solid email management and help desk features with a clean interface and good knowledge base functionality. However, it's primarily email-focused with basic live chat, and completely lacks WhatsApp, Telegram, and social media integration that customers increasingly prefer.

Groove's Plus plan at $25/user/month costs $75/month for 3 agents or $125/month for 5 agents. The Pro plan at $50/user/month reaches $150/month for 3 agents or $250/month for 5 agents. All plans require annual billing.

Converge offers flat $49/month pricing with up to 15 team members, making costs predictable regardless of team size. Groove focuses primarily on email support, while Converge includes WhatsApp, Telegram, Messenger, Instagram, Zalo, and Discord.

Groove works well for email-focused support teams but falls short for businesses needing modern communication channels. At $12-50 per user monthly (annual billing required), it becomes costly compared to Converge's comprehensive flat-rate solution.

For email-only support, Groove is adequate, but modern businesses need multi-channel capabilities. Converge provides superior channel coverage, better pricing, and the flexibility to meet customers where they are.