Dixa vs Smooch (Sunshine Conversations)
Converge Team
Side-by-side comparison for 2026
| Feature | Dixa | Smooch (Sunshine Conversations) |
|---|---|---|
| Starting Price | From $109/seat/mo | From $115/seat/mo |
| Best For | Contact centers needing voice and digital channels | Existing Zendesk customers needing omnichannel messaging |
| Standout Feature | Unified agent experience across voice and digital | Deep integration with Zendesk ecosystem |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.2/5 | 4.2 |
Dixa and Smooch (Sunshine Conversations) represent two different philosophies in customer support. Dixa positions itself as a conversation-first platform with unified agent experiences, while Smooch focuses on conversational messaging APIs and developer-friendly integrations.
Both platforms earned identical 4.2/5 G2 ratings, but their pricing structures and target audiences differ significantly.
Feature Comparison
Dixa excels in unified omnichannel experiences, combining voice, email, chat, and social media in a single interface. Their conversation-first approach means agents see complete customer histories regardless of channel switching.
Smooch specializes in conversational messaging with robust APIs for custom integrations. It shines in WhatsApp Business, Facebook Messenger, and SMS automation, making it ideal for businesses building custom messaging workflows.
The key difference: Dixa provides a complete agent workspace, while Smooch offers messaging infrastructure you can build upon.
Pricing Comparison
Dixa's $39-$139 per agent monthly pricing reflects its comprehensive feature set, including voice capabilities and advanced routing. Higher tiers add AI-powered insights and enterprise integrations.
Smooch's $19-$99 per agent monthly pricing makes it more accessible for growing teams. The lower entry point reflects its focus on messaging channels rather than full contact center capabilities.
For teams under 10 agents, Smooch offers better value. For larger operations needing voice support, Dixa's pricing becomes more competitive per feature.
Dixa
Pros
- ✓ True omnichannel
- ✓ Good voice support
- ✓ Modern interface
Cons
- ✗ Per-agent pricing
- ✗ Expensive at scale
- ✗ 5+ seat minimum
Smooch (Sunshine Conversations)
Pros
- ✓ Strong Zendesk integration
- ✓ Good channel coverage
- ✓ Mature platform
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Complex setup process
- ✗ Limited customization options
Verdict
Choose Dixa if you need a comprehensive agent workspace with built-in voice capabilities and can justify $39-$139 per agent monthly. Choose Smooch if you prefer API-first messaging solutions at $19-$99 per agent monthly with extensive developer customization options.
Choose Dixa if: You need voice support, prefer all-in-one solutions, and have budget for $39+ per agent monthly.
Choose Smooch if: You prioritize messaging channels, need API flexibility, and want to start at $19 per agent monthly.
Alternative: Consider Converge at $49/month flat rate for up to 15 agents - potentially more cost-effective than both options for growing teams.
Looking for more options? Browse all 750+ platform comparisons, or see all Dixa comparisons and all Smooch (Sunshine Conversations) comparisons.