Birdeye vs Gladly

Birdeye and Gladly serve different aspects of customer experience management. Birdeye focuses on reputation management, review generation, and local business visibility, while Gladly specializes in premium customer service and support operations.

Both platforms have strong market positions - Birdeye with a G2 rating of 4.4/5 and Gladly leading at 4.7/5 - but they address fundamentally different business needs and customer touchpoints.

Birdeye excels in reputation management with automated review requests, review monitoring across 150+ sites, social media management, and local SEO optimization. It's designed to help businesses improve their online presence and customer acquisition.

Gladly focuses on customer service excellence with unified customer profiles, intelligent routing, omnichannel support, and advanced analytics. It's built for businesses that compete on customer experience and need sophisticated support operations.

The platforms have minimal overlap - Birdeye includes basic messaging features, while Gladly offers some customer feedback tools, but each excels in its primary domain.

Birdeye's pricing ranges from $299-$599 per month depending on features and business size, with costs scaling based on locations and review volume. Additional features like social media management and advanced analytics increase the price.

Gladly costs $180-$210 per user per month, making it significantly more expensive for teams but focused specifically on agent productivity and customer service quality.

For a business with 5 support agents, Gladly would cost $900-$1,050 monthly, while Birdeye might range from $299-$599 regardless of team size, making Birdeye more cost-effective for reputation management needs.

Choose Birdeye if your priority is managing online reputation, generating reviews, and improving local search visibility. Choose Gladly if you need sophisticated customer service tools and personalized support experiences.

Choose Birdeye if: You need to manage online reputation, generate more reviews, improve local SEO, and have multiple business locations to manage.

Choose Gladly if: You're focused on delivering exceptional customer service, need advanced agent tools, and customer support is a key differentiator for your business.

For businesses needing both customer service and reputation management capabilities, Converge provides integrated customer communication and feedback tools at $49/month flat rate, offering better value than purchasing separate specialized platforms.