Missive vs Smooch (Sunshine Conversations)

Missive and Smooch (now Sunshine Conversations) target different aspects of customer communication. Missive specializes in collaborative email management for internal teams, while Smooch provides omnichannel messaging APIs for customer-facing communications.

Both platforms handle messaging, but Missive focuses on team email workflows while Smooch enables businesses to connect with customers across multiple messaging channels through APIs.

Missive excels at email collaboration with shared inboxes, internal team comments, email assignments, and integration with existing email providers. It's designed for teams managing high email volumes collaboratively.

Smooch provides messaging APIs that connect businesses to customers across WhatsApp, Facebook Messenger, SMS, web chat, and other channels. It includes conversation routing, bot integration, and unified messaging APIs.

The key difference: Missive optimizes internal team email workflows, while Smooch enables external customer messaging across multiple channels through developer APIs.

Missive uses straightforward per-user pricing at $14-$24 monthly per team member. This covers all features without conversation limits or channel restrictions.

Smooch charges $19-$99 per agent monthly, with pricing varying based on features and integrations needed. Additional costs may apply for premium channels and higher message volumes.

For small teams, Missive's pricing is often more economical. For customer support teams needing multiple messaging channels, Smooch's agent-based pricing can scale better with support volume.

Choose Missive if you need collaborative email management with shared inboxes and team coordination. Choose Smooch if you want to build omnichannel customer messaging experiences across multiple platforms.

Choose Missive if: You need internal email collaboration, shared inbox management, and simple per-user pricing for team communication workflows.

Choose Smooch if: You want to build customer messaging experiences across multiple channels with API flexibility and omnichannel support.

For a simpler approach to customer communication, Converge provides unified messaging and support features at $49/month flat rate, eliminating per-agent fees while covering essential customer communication needs without complex API setup.