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- HubSpot Service Hub vs Zendesk
HubSpot Service Hub vs Zendesk
Side-by-side comparison for 2026
| Feature | HubSpot Service Hub | Zendesk |
|---|---|---|
| Starting Price | From $90/seat/mo | From $89/seat/mo |
| Best For | Mid to large enterprises already using HubSpot's ecosystem who need comprehensive customer service management with deep CRM integration | Large enterprises needing comprehensive ticketing with compliance requirements |
| Standout Feature | Deep integration with HubSpot's full marketing, sales, and service ecosystem provides unmatched customer lifecycle visibility | Industry-leading ticketing system with 1000+ integrations |
| Free Plan | ✓ | ✗ |
| G2 Rating | 4.4/5 | 4.3/5 |
HubSpot Service Hub and Zendesk are leading customer support platforms with different strengths. HubSpot Service Hub (G2 4.4/5) excels in CRM integration, while Zendesk (G2 4.3/5) offers extensive third-party integrations.
Both platforms serve businesses looking to streamline customer support, but their pricing models and feature sets cater to different organizational needs.
Feature Comparison
HubSpot Service Hub's key strengths include seamless HubSpot CRM integration, comprehensive automation workflows, and robust reporting capabilities. However, it suffers from complex setup processes and features locked to higher pricing tiers.
Zendesk counters with over 1000+ integrations and strong compliance features including HIPAA and SOC2 certification. Like HubSpot, it also has complex setup requirements and per-agent pricing that can become expensive.
Both platforms offer multi-channel support, but HubSpot Service Hub is best suited for existing HubSpot users, while Zendesk appeals to organizations needing extensive third-party integrations.
Pricing Comparison
HubSpot Service Hub ranges from $0-$130 per agent per month, making it potentially more affordable for smaller teams but expensive as you scale. Zendesk pricing spans $55-$169 per agent per month, with a higher entry point but more predictable scaling.
Both platforms use per-agent pricing models that can become costly for larger teams. The total cost depends heavily on which tier you need and how many agents require access.
HubSpot Service Hub
Pros
- ✓ Seamless integration with HubSpot CRM and marketing tools
- ✓ Comprehensive automation and workflow capabilities
- ✓ Robust reporting and analytics features
Cons
- ✗ Expensive per-agent pricing model can become costly
- ✗ Complex setup and learning curve for new users
- ✗ Many advanced features locked behind higher-tier plans
Zendesk
Pros
- ✓ Industry-leading ticketing system with mature workflows
- ✓ Massive integration ecosystem with 1000+ apps
- ✓ Enterprise-grade security and compliance (HIPAA, SOC2)
Cons
- ✗ Per-agent pricing scales with team size
- ✗ Complex setup and configuration
- ✗ AI features require additional costs
Verdict
Choose HubSpot Service Hub if you're already in the HubSpot ecosystem and need seamless CRM integration with comprehensive automation. Choose Zendesk if you require extensive integrations and enterprise compliance features.
Choose HubSpot Service Hub if: You're already using HubSpot CRM and need tight integration, comprehensive automation, and can justify the per-agent costs for advanced features.
Choose Zendesk if: You need extensive third-party integrations, enterprise compliance features, and can work within their pricing structure.
Alternative consideration: Converge offers up to 15 agents for $49/month flat rate, eliminating per-agent pricing concerns entirely for growing teams.
Looking for more options? Browse all 750+ platform comparisons, or see all HubSpot Service Hub comparisons and all Zendesk comparisons.