Groove vs Zendesk
Converge Team
Side-by-side comparison for 2026
| Feature | Groove | Zendesk |
|---|---|---|
| Starting Price | From $25/seat/mo | From $89/seat/mo |
| Best For | Small teams focused on email-based customer support | Large enterprises needing comprehensive ticketing with compliance requirements |
| Standout Feature | Simple, user-friendly help desk interface | Industry-leading ticketing system with 1000+ integrations |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5 | 4.3/5 |
Groove and Zendesk are both customer support platforms targeting different market segments. Groove (G2 4.5/5) focuses on small teams with email-based support, while Zendesk (G2 4.3/5) serves larger organizations with complex requirements.
This comparison examines their pricing, features, and ideal use cases to help you choose the right platform for your team.
Feature Comparison
Groove excels in simplicity and ease of use, making it ideal for small teams that primarily handle email support. Its straightforward interface reduces training time and setup complexity.
Zendesk offers 1000+ integrations and enterprise features including HIPAA and SOC2 compliance, making it suitable for larger organizations with complex workflows and regulatory requirements.
However, Groove's limited feature set means it's primarily email-focused, while Zendesk's extensive capabilities come with increased complexity during setup and daily use.
Pricing Comparison
Groove costs $16-$56 per agent per month, making it significantly more affordable for small teams. Its pricing model scales predictably with team size.
Zendesk ranges from $55-$169 per agent per month, which can become expensive as teams grow. The per-agent pricing model means costs increase linearly with each new team member.
For larger teams, the per-agent pricing structure of both platforms can result in substantial monthly costs compared to flat-rate alternatives.
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Zendesk
Pros
- ✓ Industry-leading ticketing system with mature workflows
- ✓ Massive integration ecosystem with 1000+ apps
- ✓ Enterprise-grade security and compliance (HIPAA, SOC2)
Cons
- ✗ Per-agent pricing scales with team size
- ✗ Complex setup and configuration
- ✗ AI features require additional costs
Verdict
Choose Groove if you're a small team prioritizing simplicity and affordability for email-focused support. Choose Zendesk if you need extensive integrations and enterprise-grade compliance features.
Choose Groove if: You're a small team focused on email support, need simple setup, and want affordable per-agent pricing.
Choose Zendesk if: You require extensive integrations, enterprise compliance features, and can justify the higher per-agent costs.
Alternative consideration: Converge offers up to 15 agents for $49/month flat rate, eliminating per-agent pricing concerns for growing teams.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove comparisons and all Zendesk comparisons.