Gorgias vs Groove HQ
Converge Team
Side-by-side comparison for 2026
| Feature | Gorgias | Groove HQ |
|---|---|---|
| Starting Price | From $360/mo | From $20/seat/mo |
| Best For | Ecommerce brands and online stores that need deep platform integrations and want to turn support conversations into sales opportunities | Small businesses needing simple email-based customer support |
| Standout Feature | Deep ecommerce integrations that allow agents to view orders, process refunds, and manage customer data without leaving the support platform | Collision detection to prevent duplicate responses |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.6/5 | 4.5 |
Gorgias and Groove HQ represent two different philosophies in customer support software. Gorgias specializes in ecommerce customer service with deep Shopify integration, while Groove HQ focuses on simplicity and ease of use for general customer support teams.
With Gorgias rated 4.6/5 on G2 and Groove HQ at 4.5/5, both platforms have strong user satisfaction, but serve different market segments and team sizes.
Feature Comparison
Gorgias excels in ecommerce-specific features like order lookup, refund processing, and Shopify integration. It offers advanced automation rules and can handle complex customer journeys across email, chat, SMS, and social media.
Groove HQ prioritizes simplicity with a clean interface, basic automation, and solid email management. It includes knowledge base functionality and integrates well with popular business tools, but lacks the deep ecommerce features of Gorgias.
For reporting, Gorgias provides detailed ecommerce analytics while Groove HQ offers standard helpdesk metrics and customer satisfaction tracking.
Pricing Comparison
Gorgias pricing ranges from $10/month for basic plans up to $900/month for enterprise features, with costs scaling based on ticket volume and advanced features needed.
Groove HQ uses per-agent pricing from $16-$56 per agent monthly, making it more predictable for budget planning. For a 5-person team, Groove HQ costs $80-$280/month compared to Gorgias which could range from $50-$300+ depending on ticket volume.
Gorgias
Pros
- ✓ Excellent ecommerce platform integrations with order management capabilities
- ✓ Powerful automation and AI features that reduce manual work
- ✓ Unified inbox that consolidates all customer communications
Cons
- ✗ Pricing can become expensive for high-volume support teams
- ✗ Complex setup process for advanced automation rules
- ✗ Limited notification options for new tickets
Groove HQ
Pros
- ✓ Simple, clean interface
- ✓ Good for small teams
- ✓ Affordable entry-level pricing
Cons
- ✗ Limited advanced features
- ✗ No modern messaging integrations
- ✗ Basic automation capabilities
Verdict
Choose Gorgias if you run an ecommerce business and need advanced automation with order management integration. Choose Groove HQ if you want a straightforward, affordable helpdesk without complex ecommerce features.
Choose Gorgias if: You're an ecommerce business needing order management integration, advanced automation, and can justify the higher costs for specialized features.
Choose Groove HQ if: You want a simple, affordable helpdesk solution without ecommerce complexity and prefer predictable per-agent pricing.
For teams seeking a middle ground, Converge at $49/month flat rate offers unified customer communication without per-agent fees or complex pricing tiers.
Looking for more options? Browse all 750+ platform comparisons, or see all Gorgias comparisons and all Groove HQ comparisons.