- Compare
- Freshdesk vs Groove
Freshdesk vs Groove
Side-by-side comparison for 2026
| Feature | Freshdesk | Groove |
|---|---|---|
| Starting Price | From $79/seat/mo | From $25/seat/mo |
| Best For | Mid-sized businesses needing traditional helpdesk with automation | Small teams focused on email-based customer support |
| Standout Feature | Freddy AI for automated ticket classification and responses | Simple, user-friendly help desk interface |
| Free Plan | ✓ | ✗ |
| G2 Rating | 4.4/5 | 4.5 |
Freshdesk and Groove represent two different philosophies in customer support software. Freshdesk offers a comprehensive helpdesk solution with extensive features and scalability, while Groove focuses on simplicity and email-centric support workflows.
With Freshdesk's G2 rating of 4.4/5 and Groove's 4.5/5, both platforms deliver solid user satisfaction, but their approaches to customer service management differ significantly.
Feature Comparison
Freshdesk provides a comprehensive feature set including advanced ticket management, knowledge base, community forums, and extensive automation capabilities. Its multi-product ecosystem allows integration with sales and marketing tools.
Groove takes an email-first approach, treating support conversations like email threads. It excels in simplicity with features like collision detection, private notes, and seamless email integration, making it ideal for teams that prefer familiar email workflows.
Freshdesk offers more advanced reporting and analytics, while Groove focuses on essential metrics without overwhelming complexity.
Pricing Comparison
Freshdesk operates on a per-agent pricing model starting from $0 (Sprout plan) up to $79/agent/month (Enterprise), with most teams using the Growth plan at $18/agent/month.
Groove's pricing ranges from $16-$56 per agent monthly, positioning it competitively for small to medium teams. However, Groove's feature set is more focused, which may require fewer agents overall.
For larger teams, Freshdesk's extensive automation and self-service options can reduce per-ticket costs, while Groove's simplicity may lead to faster resolution times for straightforward inquiries.
Freshdesk
Pros
- ✓ Mature platform with proven reliability
- ✓ Strong automation and workflow capabilities
- ✓ Good integration ecosystem
Cons
- ✗ Messaging channels require add-ons
- ✗ Interface can feel dated
- ✗ Complex setup for multi-channel
Groove
Pros
- ✓ Clean, intuitive interface
- ✓ Good email management
- ✓ Solid knowledge base features
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Limited social media integration
- ✗ Basic live chat functionality
Verdict
Choose Freshdesk if you need a full-featured helpdesk with advanced automation, multi-product suite integration, and plan to scale beyond basic support needs. Choose Groove if you prioritize email-focused workflows, simplicity, and want a more affordable solution for smaller teams.
Choose Freshdesk if: You need comprehensive helpdesk features, plan to scale significantly, require advanced automation, or want integration with a broader business suite.
Choose Groove if: You prefer email-centric workflows, value simplicity over complexity, have a smaller team, or want to avoid feature bloat.
For teams seeking an alternative that combines the best of both worlds, Converge offers up to 15 agents at $49/month flat rate, providing enterprise-grade features without per-agent pricing constraints.
Looking for more options? Browse all 750+ platform comparisons, or see all Freshdesk comparisons and all Groove comparisons.