Drift vs Gorgias
Converge Team
Side-by-side comparison for 2026
| Feature | Drift | Gorgias |
|---|---|---|
| Starting Price | From $2500/mo | From $360/mo |
| Best For | Large enterprises with complex B2B sales processes | Ecommerce brands and online stores that need deep platform integrations and want to turn support conversations into sales opportunities |
| Standout Feature | Advanced conversational AI and revenue acceleration | Deep ecommerce integrations that allow agents to view orders, process refunds, and manage customer data without leaving the support platform |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.4 | 4.6/5 |
Drift and Gorgias target different segments of the customer communication market. Drift positions itself as a conversational marketing platform starting at $2,500/month, while Gorgias focuses on ecommerce support with pricing from $10-$900/month.
Both platforms have strong G2 ratings - Drift at 4.4/5 and Gorgias at 4.6/5 - but serve fundamentally different business needs.
Feature Comparison
Drift excels at conversational marketing with advanced chatbots, lead qualification, and sales automation. Its AI-powered routing connects prospects with the right sales reps, and its account-based marketing features target high-value prospects.
Gorgias specializes in ecommerce support, offering deep Shopify integration, order management within tickets, and automation rules for common inquiries. Its multi-channel approach unifies email, chat, social media, and phone support.
The fundamental difference: Drift is built for marketing and sales teams to generate revenue, while Gorgias is designed for support teams to resolve customer issues efficiently.
Pricing Comparison
Drift's enterprise pricing starts at $2,500/month with custom pricing for larger implementations, reflecting its focus on high-value B2B sales processes. This investment makes sense for companies where each lead has significant revenue potential.
Gorgias offers more accessible pricing from $10-$900/month based on ticket volume, making it suitable for businesses of all sizes. The pricing scales with usage, allowing companies to grow without massive upfront costs.
The price difference reflects their target markets: Drift serves enterprise sales teams with large budgets, while Gorgias serves ecommerce businesses needing cost-effective support solutions.
Drift
Pros
- ✓ Powerful conversational AI
- ✓ Strong B2B focus
- ✓ Advanced lead qualification
Cons
- ✗ Extremely expensive pricing
- ✗ Complex setup and learning curve
- ✗ Overkill for small businesses
Gorgias
Pros
- ✓ Excellent ecommerce platform integrations with order management capabilities
- ✓ Powerful automation and AI features that reduce manual work
- ✓ Unified inbox that consolidates all customer communications
Cons
- ✗ Pricing can become expensive for high-volume support teams
- ✗ Complex setup process for advanced automation rules
- ✗ Limited notification options for new tickets
Verdict
Choose Drift if you're a large enterprise focused on conversational marketing and lead generation. Choose Gorgias if you're an ecommerce business needing comprehensive customer support with order management.
Choose Drift if: You're an enterprise with a substantial budget focused on conversational marketing, lead generation, and sales automation.
Choose Gorgias if: You're an ecommerce business needing integrated customer support with order management capabilities at a reasonable price point.
Alternative: Consider Converge at $49/month flat rate for teams wanting comprehensive support features without enterprise-level pricing or complex implementations.
Looking for more options? Browse all 750+ platform comparisons, or see all Drift comparisons and all Gorgias comparisons.