Drift vs Front
Converge Team
Side-by-side comparison for 2026
| Feature | Drift | Front |
|---|---|---|
| Starting Price | From $2500/mo | From $79/seat/mo |
| Best For | Large enterprises with complex B2B sales processes | Medium to large technology companies ($10M+ revenue) with complex customer service operations requiring advanced collaboration and automation |
| Standout Feature | Advanced conversational AI and revenue acceleration | AI-powered collaboration platform that transforms shared inboxes into intelligent team workspaces with real-time suggested responses and automated workflows |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.4 | 4.7/5 |
Drift and Front represent different philosophies in customer engagement. Drift focuses on conversational marketing and sales through AI-powered chatbots and lead qualification, while Front emphasizes team collaboration for comprehensive customer support across multiple channels.
Both platforms maintain solid user satisfaction - Front's 4.7/5 G2 rating slightly edges Drift's 4.4/5 - but they serve fundamentally different use cases in the customer journey.
Feature Comparison
Drift specializes in conversational marketing with AI-powered chatbots, lead scoring, meeting scheduling, and sales pipeline integration. Its strength lies in qualifying leads and routing high-intent prospects to sales teams through intelligent conversation flows.
Front transforms customer support into a collaborative team effort with shared inboxes, internal team discussions, workflow automation, and unified conversation history. It excels at coordinating team responses across email, social media, and chat channels.
Drift integrates deeply with sales and marketing tools like Salesforce and Marketo, while Front connects with productivity tools like Slack and Asana to enhance team collaboration.
Pricing Comparison
Drift's pricing starts at $2,500 monthly with custom enterprise pricing, reflecting its focus on revenue-generating activities and enterprise sales teams. This high entry point targets companies where lead generation ROI justifies the investment.
Front's $25-$105 per seat monthly pricing is more accessible for growing support teams. While Front can become expensive with larger teams, its entry point is significantly lower than Drift's enterprise-focused pricing.
The pricing models reflect different value propositions - Drift charges for revenue impact while Front charges for team productivity, making direct cost comparison dependent on your primary use case.
Drift
Pros
- ✓ Powerful conversational AI
- ✓ Strong B2B focus
- ✓ Advanced lead qualification
Cons
- ✗ Extremely expensive pricing
- ✗ Complex setup and learning curve
- ✗ Overkill for small businesses
Front
Pros
- ✓ Excellent team collaboration features with @mentions and internal comments
- ✓ Modern, intuitive interface familiar to email users
- ✓ Strong AI capabilities including real-time response suggestions
Cons
- ✗ Premium pricing that can be expensive for smaller teams
- ✗ Essential features locked behind higher-tier plans
- ✗ Single channel limitation on Starter plan
Verdict
Choose Drift if your priority is lead generation, sales qualification, and conversational marketing. Choose Front if you need collaborative customer support with team coordination across multiple communication channels.
Choose Drift if: You need conversational marketing and lead qualification capabilities with budget for enterprise-level investment in sales acceleration.
Choose Front if: Team collaboration in customer support is your priority and you need multichannel coordination without focusing primarily on lead generation.
Consider Converge at $49/month flat rate - offering team collaboration for customer engagement without the complexity of enterprise sales tools or per-agent pricing that scales with team growth.
Looking for more options? Browse all 750+ platform comparisons, or see all Drift comparisons and all Front comparisons.