Clearbit vs Dealfront

Clearbit and Dealfront both specialize in B2B data intelligence and lead generation, but they target different markets and offer complementary capabilities. Clearbit, now owned by HubSpot, focuses on data enrichment with firmographic attributes and buying intent signals, primarily serving enterprise teams using HubSpot or Salesforce ecosystems.

Dealfront emerged from the merger of Leadfeeder and Echobot, creating a comprehensive go-to-market platform that combines website visitor identification, prospect database access, and B2B advertising. The platform emphasizes European-market data with GDPR compliance and offers multiple integrated products for account-based marketing.

Clearbit excels in data depth, providing 100+ B2B attributes per record including employee counts, revenue estimates, NAICS/GICS/SIC codes, technology stacks, and corporate hierarchy mapping. The Clearbit Reveal feature specifically identifies anonymous website visitors at the company level, while intent data reveals buying signals from browsing behavior. With 250+ integrated data sources and automated record refreshes, Clearbit ensures enriched data accuracy matching up to 95%.

Dealfront offers a broader product suite including Target for ICP-matched company lists, Leadfeeder for website visitor identification, Connect for prospect insights, Datacare for CRM enrichment, and Promote for IP-based B2B advertising. The platform boasts 60 million company records and 400 million verified contacts, with 100+ advanced filtering options for precise targeting. Real-time account alerts and UTM attribution tracking help sales teams engage prospects at optimal moments.

The key distinction lies in integration and scope: Clearbit focuses exclusively on data enrichment APIs that integrate deeply with existing CRMs, while Dealfront provides a standalone go-to-market platform combining visitor tracking, prospecting, and advertising capabilities. Clearbit's strength is data quality and depth, while Dealfront offers functional breadth for European markets.

Clearbit uses a credit-based pricing model with no public tiers, requiring enterprise sales negotiation. Typical contracts range from $12,000 to $50,000+ annually based on API volume, enrichment records, and enabled features. Credits are consumed per record or API call, with overage charges creating budget uncertainty. The HubSpot acquisition has positioned Clearbit primarily for large organizations willing to invest significantly in data infrastructure.

Dealfront provides transparent volume-based pricing starting at $99 monthly for 50 companies and scaling to $1,199+ monthly for 20,000+ companies. All tiers include unlimited users and unlimited visitor tracking visits, benefiting larger teams without per-seat costs. Pricing advances based on tracked company volume, making costs predictable for businesses that can estimate their prospect lists.

Both platforms represent significant investments compared to alternatives, but Dealfront offers more transparent entry points. Clearbit's minimum enterprise spend equals approximately 10 years of Dealfront's starter pricing, while Dealfront's Professional tier ($699/mo) requires only 8 months to match Clearbit's lowest typical annual cost.

Choose Clearbit if: You're an enterprise B2B company requiring deep data enrichment integrated with HubSpot or Salesforce, your marketing operations team needs intent signals and comprehensive firmographics, or your budget supports $12,000+ annual data investments.

Choose Dealfront if: You're a European B2B company needing GDPR-compliant visitor tracking and prospect databases, you require multiple go-to-market tools (visitor ID, prospect data, advertising) in one platform, or you prefer transparent volume-based pricing with unlimited users.

Clearbit serves enterprise data enrichment needs with exceptional depth and accuracy, particularly for HubSpot and Salesforce users requiring comprehensive firmographics and intent signals. The platform's credit-based model and enterprise-only pricing make it inaccessible to smaller organizations, but its 250+ data sources and 95% match rate justify the investment for teams where data quality drives competitive advantage.

Dealfront offers European B2B companies a comprehensive go-to-market platform combining visitor tracking, prospect databases, and advertising tools. The unified approach eliminates the need for multiple vendors, while GDPR compliance and European data focus make it ideal for companies serving European markets. Transparent volume-based pricing allows teams to scale predictably.

Both platforms focus exclusively on lead acquisition and lack customer support functionality. For businesses seeking visitor tracking and lead generation combined with a complete customer support platform, Converge provides both capabilities at flat $49 monthly pricing, eliminating per-agent fees and providing unified messaging across WhatsApp, Telegram, Messenger, and other platforms where modern customers prefer to communicate.