Customer Support by Region
Regional customer support guides for 67+ markets. Understand channel preferences, compliance requirements, and cultural expectations worldwide.
Customer expectations and channel preferences vary significantly by region. WhatsApp dominates in Latin America and India. Telegram is essential in Eastern Europe and the Middle East. WeChat is required for China. Understanding regional preferences is critical for delivering excellent global support.
Our regional guides cover 67+ markets with channel recommendations, compliance considerations (GDPR, LGPD, etc.), and cultural insights for delivering excellent customer support worldwide.
Regional Channel Preferences at a Glance
- •North America: Email, SMS, live chat, Facebook Messenger
- •Europe: WhatsApp, Telegram, email (GDPR compliance required)
- •Latin America: WhatsApp dominates (95%+ penetration in Brazil, Mexico)
- •Southeast Asia: WhatsApp, LINE (Thailand/Japan), Zalo (Vietnam)
- •Middle East: WhatsApp, Telegram, Instagram DM
Southeast Asia
700M+ population
Vietnam
100M+ population
Thailand
70M+ population
Indonesia
275M+ population
Philippines
115M+ population
Malaysia
33M+ population
Singapore
6M+ population
India
1.4B+ population
Japan
125M+ population
South Korea
52M+ population
China
1.4B+ population
Taiwan
24M+ population
Hong Kong
7.5M+ population
Pakistan
230M+ population
Bangladesh
170M+ population
Sri Lanka
22M+ population
Middle East
400M+ population
UAE
10M+ population
Saudi Arabia
35M+ population
Turkey
85M+ population
Israel
9.5M+ population
Egypt
105M+ population
Qatar
3M+ population
Kuwait
4.5M+ population
Western Europe
400M+ population
Eastern Europe
300M+ population
United Kingdom
67M+ population
Germany
84M+ population
France
68M+ population
Spain
47M+ population
Italy
59M+ population
Netherlands
17.5M+ population
Poland
38M+ population
Portugal
10M+ population
Sweden
10.5M+ population
Norway
5.5M+ population
Denmark
6M+ population
Finland
5.5M+ population
Switzerland
8.7M+ population
Austria
9M+ population
Belgium
11.5M+ population
Ireland
5M+ population
Greece
10.5M+ population
Czech Republic
10.5M+ population
Romania
19M+ population
Hungary
9.7M+ population
Ukraine
41M+ population
Russia
144M+ population
North America
370M+ population
United States
335M+ population
Canada
40M+ population
Latin America
650M+ population
Brazil
215M+ population
Mexico
130M+ population
Argentina
46M+ population
Colombia
52M+ population
Chile
19M+ population
Peru
34M+ population
Africa
1.4B+ population
Nigeria
220M+ population
South Africa
60M+ population
Kenya
55M+ population
Ghana
33M+ population
Morocco
37M+ population
Australia & NZ
30M+ population
Australia
26M+ population
New Zealand
5M+ population
Frequently Asked Questions
GDPR applies to EU/EEA countries and any business serving EU customers regardless of company location. Similar regulations exist in UK (UK-GDPR), Brazil (LGPD), and California (CCPA). Converge is GDPR-compliant with data processing agreements available.
WhatsApp is essential—over 95% penetration in Brazil, Mexico, and Argentina. Instagram DM is growing for younger demographics. Email is secondary for most consumers. Converge's native WhatsApp support makes it ideal for LATAM market expansion.
Options include:
- Distributed team across time zones,
- AI/chatbot for off-hours triage with handoff to humans,
- Automated responses with clear SLA commitments. Converge supports all approaches with scheduled messages, auto-replies, and team assignment rules.