Heap + Converge

Heap is a comprehensive digital insights platform that automatically captures every user interaction on your website or mobile app without requiring manual event tracking setup. This retroactive analytics approach means you can analyze user behavior and answer questions about your product even if you didn't think to track those specific events beforehand.

Unlike traditional analytics tools that require developers to manually instrument tracking code for each event, Heap's autocapture technology records all clicks, taps, form submissions, and page views automatically. This comprehensive data collection enables product teams to understand user journeys, identify optimization opportunities, and make data-driven decisions without the technical overhead of traditional analytics implementations.

Product Analytics & User Journey Mapping: Analyze complete user journeys from acquisition to conversion without pre-defining events or funnels. Product managers can retroactively create conversion funnels, identify drop-off points, and understand how different user segments interact with features to optimize the product experience and increase engagement rates.

A/B Testing & Feature Analysis: Measure the impact of product changes, new features, and design updates by comparing user behavior before and after implementation. Teams can segment users by behavior patterns, analyze feature adoption rates, and quantify the business impact of product decisions using Heap's comprehensive behavioral data.

Customer Success & Retention Optimization: Identify patterns in user behavior that predict churn, successful onboarding, or expansion opportunities. Customer success teams can create behavioral cohorts, track feature usage across customer segments, and proactively intervene with at-risk accounts based on actual product usage data rather than assumptions.

Implementation & Data Collection: Install Heap's tracking code on your website or mobile app to begin automatic data collection across all user interactions. The implementation requires minimal technical setup - just add the Heap snippet to your site and data collection begins immediately, capturing all user events retroactively for analysis.

Event Definition & Analysis: Use Heap's visual event builder to define meaningful events from your automatically captured data without requiring code changes. Create custom events by pointing and clicking on page elements, then build funnels, retention analyses, and behavioral cohorts to understand user patterns and optimize your product experience.

Integration & Activation: Connect Heap with your existing marketing and product tools through native integrations or automation platforms to activate insights across your tech stack. Export behavioral segments to email marketing platforms, trigger workflows based on user actions, and sync product usage data with your CRM to enable data-driven customer success and marketing campaigns.