Google Analytics + Converge

Google Analytics is the world's most widely used web analytics platform, providing comprehensive insights into website traffic, user behavior, and conversion performance. Trusted by millions of websites globally, Google Analytics helps businesses understand how visitors interact with their digital properties and make data-driven decisions to improve user experience and business outcomes.

The platform offers both Universal Analytics and the newer Google Analytics 4 (GA4), which provides enhanced cross-platform tracking, machine learning insights, and privacy-focused measurement. With its robust reporting capabilities and seamless integration with other Google products, Google Analytics serves as the foundation for digital marketing measurement and optimization strategies.

Website Performance Tracking: Monitor key metrics like page views, bounce rates, session duration, and conversion rates to understand how users engage with your website. Identify high-performing content, optimize user journeys, and discover opportunities to improve site performance and user experience based on real visitor behavior data.

Marketing Campaign Attribution: Track the effectiveness of your marketing campaigns across different channels including organic search, paid advertising, social media, and email marketing. Use attribution models to understand which touchpoints contribute most to conversions and optimize your marketing budget allocation for maximum ROI.

E-commerce & Conversion Analysis: Analyze the complete customer journey from first visit to purchase, identifying drop-off points in your sales funnel and opportunities to increase conversion rates. Track product performance, shopping behavior, and revenue attribution to make informed decisions about inventory, pricing, and user experience improvements.

Account Setup & Tracking Code: Create your Google Analytics account and property, then install the tracking code on your website using Google Tag Manager or direct implementation. Configure goals and conversions that align with your business objectives, such as form submissions, purchases, or content engagement metrics that matter most to your success.

Enhanced Tracking Configuration: Set up enhanced e-commerce tracking for online stores, configure custom dimensions and metrics for deeper insights, and implement event tracking for important user interactions like downloads, video plays, or button clicks. Connect Google Analytics with Google Ads and Search Console for comprehensive marketing performance visibility.

Reporting & Analysis Setup: Create custom dashboards and reports that focus on your key performance indicators, set up automated email reports for stakeholders, and configure alerts for significant changes in traffic or conversion patterns. Use Google Analytics Intelligence and machine learning insights to identify trends and opportunities automatically.