Smooch (Sunshine Conversations) vs Vonage
Converge Team
Side-by-side comparison for 2026
| Feature | Smooch (Sunshine Conversations) | Vonage |
|---|---|---|
| Starting Price | From $115/seat/mo | From $40/seat/mo |
| Best For | Existing Zendesk customers needing omnichannel messaging | Developers and enterprises building custom communication solutions |
| Standout Feature | Deep integration with Zendesk ecosystem | Comprehensive communication APIs with global reach |
| Free Plan | ✗ | ✓ |
| G2 Rating | 4.2 | 4.1 |
Smooch (Sunshine Conversations) and Vonage represent two different philosophies in customer communication. Smooch excels as a conversation API platform with strong developer tools, while Vonage offers comprehensive contact center solutions with advanced telephony features.
Your choice depends on whether you need a flexible messaging platform or a full-featured contact center solution.
Feature Comparison
Smooch shines with its conversation API approach, offering seamless integration across WhatsApp, Facebook Messenger, SMS, and web chat. Its strength lies in unifying customer conversations from multiple channels into a single interface.
Vonage takes a broader approach with full contact center capabilities including advanced call routing, workforce management, and real-time analytics. It's built for teams that handle high volumes of voice calls alongside digital channels.
The key difference: Smooch focuses on messaging-first experiences, while Vonage provides traditional contact center functionality enhanced with modern digital channels.
Pricing Comparison
Smooch uses straightforward per-agent pricing from $19 to $99 monthly, making costs predictable for growing teams. The pricing scales with features like advanced routing and analytics.
Vonage employs usage-based custom pricing that varies significantly based on call volumes, agent count, and feature requirements. This can be cost-effective for large operations but makes budgeting more complex.
For small to medium teams, Smooch's transparent pricing often proves more economical, while enterprise customers may find Vonage's custom pricing competitive at scale.
Smooch (Sunshine Conversations)
Pros
- ✓ Strong Zendesk integration
- ✓ Good channel coverage
- ✓ Mature platform
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Complex setup process
- ✗ Limited customization options
Vonage
Pros
- ✓ Comprehensive API portfolio
- ✓ Good global coverage
- ✓ Reliable infrastructure
Cons
- ✗ Complex pricing structure
- ✗ Requires technical integration
- ✗ No unified interface for messaging
Verdict
Choose Smooch if you need flexible messaging APIs and conversation management at $19-$99 per agent monthly. Choose Vonage if you require enterprise contact center features with custom pricing that scales with usage.
Choose Smooch if: You prioritize messaging channels, need developer-friendly APIs, and want predictable per-agent pricing between $19-$99 monthly.
Choose Vonage if: You need comprehensive contact center features, handle high call volumes, and can work with custom usage-based pricing.
Consider Converge as an alternative with flat $49/month pricing that eliminates per-agent fees while providing essential customer communication features.
Looking for more options? Browse all 750+ platform comparisons, or see all Smooch (Sunshine Conversations) comparisons and all Vonage comparisons.